A retail organization is looking for an experienced CRM Marketer who looks beyond individual campaigns and builds smart, relevant customer relationships based on customer data, technology, and commerce. You have several years of experience with CRM, lifecycle marketing, or marketing automation and know how to develop, implement, and continuously improve complex customer journeys. You are both strategic and hands-on, and you will receive a lot of responsibility at the intersection of data, technology, and commerce.
You advise stakeholders, drive results, and connect different disciplines.
What you will do.
- Design, build, and orchestrate complex, automated cross-channel customer journeys (email, app, web, and paid media) across the entire customer lifecycle.
- Translate customer needs and data into personalized CRM strategies and campaigns that contribute to acquisition, retention, cross-sell, upsell, and revenue growth.
- Set up campaigns and flows within the CDP and independently optimize them based on target group selections, (predictive) models, and performance data, in close collaboration with Data Analytics.
- Actively manage KPIs such as conversion, engagement, retention, and Customer Lifetime Value (CLV), determine priorities, and translate results into concrete improvements.
- Advise marketing teams and Category Management, initiate improvements and innovations, and ensure that CRM initiatives move from strategy to execution.
What they ask
- Completed HBO or WO education, preferably in Marketing, Business Administration, or a similar field.
- Minimum of 5 years of relevant experience as a CRM, Lifecycle Marketer, or Marketing Automation Specialist, preferably within retail or a similar environment.
- Demonstrable experience with independently conceiving, developing, implementing, and optimizing complex customer journeys and hands-on with CRM and marketing automation tooling.
- Extensive experience with data-driven marketing and independently managing KPIs such as conversion, engagement, retention, and Customer Lifetime Value (CLV).
- A strong strategic and substantive discussion partner who sets direction, prioritizes, takes responsibility, and engages stakeholders.
- Combines a strategic vision with a hands-on and commercially results-oriented approach.
- Knowledge of and interest in AI applications is a plus.
- Knowledge of the Belgian market is a plus.
Practical
- In the final phase of the application procedure, you will be asked to present a practical case.
How to apply
View the full assignment text and application details once your tailored application is ready.
Order a tailored application to view the full assignment and application details.
More context, less searching.
You get enough context to judge whether this job is relevant. The full brief, client details and next steps stay available inside the app.