A specialized coffee lab is looking for a digitally native content specialist to execute their social presence on Instagram and TikTok. You will translate brand strategy and direction into platform-native content. Your core focus is shooting, editing, and writing - owning content production end to end, from brief to finished post. You know how to work within a defined brand voice while staying fluent in what's happening on the platforms right now, and you know when (and how) a trend is worth adapting.
You will have real creative ownership over how ideas come to life.
What you will do. Content Creation & Production.
- Execute all content with a brand-first point of view
- Shoot and edit short-form video content (Reels, Posts, Carousels, Stories, TikToks) in-lab and on location
- Produce a steady stream of platform-native content across both platforms
- Capture day-to-day moments in the lab and shape them into relevant content
Copywriting.
- Write on-brand captions, hooks, and scripts that reflect the organization's tone of voice
- Adapt copy style across formats (educational, playful, product-led, trend-based) while staying within brand guidelines
- Write short-form video scripts and hooks optimized for retention and platform algorithms
Trend & Platform Fluency.
- Track relevant trends, formats, sounds, and content mechanics across TikTok & Instagram
- Filter and adapt trends that genuinely fit the brand voice
- Stay ahead of platform changes (formats, features, algorithm shifts) and flag opportunities
Planning.
- Work from briefs provided by the Marketing Director and turn them into a content calendar
- Plan and schedule content using a content calendar/scheduling tool
What they ask Tools.
- Filming: Confident shooting on phone/camera with basic lighting/composition knowledge
- Editing: CapCut, Adobe Premiere Pro
- Design: Adobe (Photoshop/Lightroom a plus)
- Scheduling/Planning tools
Profile
- 3-6 years of experience creating content for brands on Instagram and TikTok (agency, in-house, or freelance work for clients)
- Superior taste level and strong cultural fluency
- Strong, hands-on shooting and editing skills
- Strong copywriting skills: excellent written English with a sharp sense of tone, rhythm
- Digitally native
- Genuine affinity for specialty coffee, lifestyle, and/or fashion
- Brand discipline: able to work within a defined brand narrative and guidelines
- Trend judgment: able to tell the difference between a trend worth adapting and one that doesn't fit the brand
- Art direction experience is a plus
How to apply
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