Marketing is changing faster than ever. AI is transforming how content is created, search is changing how brands are found, and customers expect a consistent brand experience across every channel. At an organization, it is believed that marketing is much more than running campaigns: marketing determines how a brand is perceived, how thought leadership emerges, and how commercial growth is accelerated. Therefore, a Marketer is sought who not only devises the next phase of the brand but also builds it themselves.
Someone who translates strategy into concrete campaigns, content, and events, who makes marketing smarter with AI and technology, and who ensures the organization is visible in the places where future customers orient themselves.
What you will do.
- Develops and implements the organization's marketing strategy and manages the marketing calendar, content strategy, and all brand expressions.
- Further builds on brand positioning and maintains a consistent brand experience.
- Translates commercial objectives into effective campaigns, content, and events and launches them.
- Organizes and coordinates the organization's presence at relevant trade events.
- Builds a marketing machine where branding, demand generation, and thought leadership reinforce each other.
- Deploys AI and marketing automation to make processes smarter, faster, and more scalable.
- Develops collaborations with strategic partners to further increase visibility.
- Interacts daily with internal specialists in search, social, data, and CX.
Profile
- Minimum of 5 years of experience in marketing, preferably in a B2B, agency, or consultancy environment.
- Both strategic and pragmatic, and enjoys being hands-on.
- Fluent in Dutch and English.
- Experience with developing and implementing marketing strategies.
- Experience with brand positioning, content marketing, and demand generation.
- Familiar with marketing automation, AI tools, and a modern marketing tech-stack.
- Combines creativity with data and can make marketing results transparent.
- Works independently, follows through, and takes ownership of projects from start to finish.
- Gets energy from building, improving, and innovating.
How to apply
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