This assignment is with a private educational institution that offers tailored education. The organization facilitates its branches from a central office, allowing teachers and student counselors to focus on the core of their work.
What you will do.
- Develop engaging and creative content for social media channels (Facebook, Instagram, LinkedIn, TikTok).
- Devise formats, create visuals and videos, write captions, and maintain brand identity.
- Set up and manage the content strategy and calendar.
- Support branches with social content that aligns with local target groups, including formats, templates, and practical support.
- Write articles, blogs, and human interest stories to strengthen the position as an expert in tailored education.
- Translate the annual marketing calendar into campaign concepts, creative visuals & videos, texts for ads, mailings, and social media, and national/regional activations.
- Write and optimize SEO-proof web texts, monitor the tone of voice, and contribute to SEO strategies.
- Assist in building email flows and nurture campaigns to guide leads and parents through their information process.
- Analyze content performance and use data for continuous improvement.
Profile
You are creative, a strong communicator, and have a good understanding of how content performs in both organic traffic and user interaction. You are customer-focused and can switch between strategic thinking and hands-on execution.
What they ask
- Minimum of a completed HBO degree (marketing, communication, journalism, or PR).
- Minimum 3-5 years of experience with content creation (social, video, and text).
- Excellent command of the Dutch language.
- Basic knowledge of SEO.
- Skills in planning, collaboration, and performing under pressure.
- A strong commercial drive and an innovative mindset.
Preferences.
- Experience with CMS systems and tools such as Canva, Adobe, CRM/automation systems.
Practical
- A Certificate of Conduct (VOG) is required.
How to apply
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