A dermocosmetics brand combines modern scientific expertise with the botanical knowledge and heritage of Ayurveda. The brand develops premium hair and scalp-care products. It has already demonstrated strong commercial traction in another market. An entrepreneurial partner is sought to build the brand in a specific region.
What you do
The role is to leverage an existing platform and make the brand successful in a new region. The initial focus is on a specific local market, with the opportunity to progressively develop activities in the broader country. You would have significant freedom to determine how the local business should be built. Responsibilities include:
- Building the local go-to-market strategy
- Dutch-language localisation and communication
- Developing relationships with Ayurveda practitioners and institutes
- Partnerships with yoga studios and wellness centres
- Building professional and reseller networks
- Pharmacy and specialist-retail opportunities
- Partnerships with beauty and scalp-care professionals
- E-commerce growth
- Digital acquisition channels (e.g., Meta, Google)
- Social media (e.g., TikTok, Instagram)
- Influencer and creator partnerships
- PR and brand partnerships
- Building the first community of local customers
- Customer retention and CRM
- Developing the local P&L
- Eventually building a local team
What they ask Candidates must be based in the country and speak fluent Dutch. Particular interest is in candidates with a professional or entrepreneurial network within one or more of the following areas:
- Ayurveda
- Yoga and wellness
- Natural and holistic health
- Beauty and cosmetics
- Hair and scalp care
- Pharmacies
- Health stores and specialist retail
- E-commerce
- Health and wellness creators/influencers
- Premium consumer brands
Direct experience with an Ayurveda company is not necessarily required. What matters is understanding the local market and already knowing people, communities, or businesses that could help build the brand locally. Specifically sought is someone who can develop relationships with various professionals and retailers, while also developing strong e-commerce and premium beauty channels.
Profile
- You enjoy building things from scratch.
- You understand local consumers.
- You already have, or know how to build, strong local relationships.
- You can turn conversations into partnerships and sales.
- You are comfortable approaching practitioners, retailers, wellness centres, creators, and commercial partners.
- You understand sales, marketing, e-commerce, business development, or consumer brands.
- You take ownership.
- You are comfortable when not everything has already been defined.
- You are commercially ambitious.
- You are fluent in Dutch and English.
- French is useful, but not essential.
- Experience in cosmetics is valuable, but not required.
- Experience or relationships within Ayurveda, yoga, wellness, natural health, pharmacy, premium beauty, or hair/scalp care would be particularly valuable.
- Entrepreneurial drive, local relationships, and ownership matter more to us than your degree or corporate job title.
Practical
This is not a conventional salaried Country Manager position. During the initial market-building phase, there is no conventional fixed salary. The intention is to structure the partnership around meaningful profit participation, country-level equity, or a combination of both, depending on the contribution and responsibilities. The local co-founder will also help secure the resources required to finance and grow the local market.
How to apply
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