You are a creative storyteller who effortlessly creates valuable content and spots the latest trends. You give a brand a voice and strengthen propositions with creative and impactful content. You ensure that the message resonates strongly with target audiences and is easily findable in search engines, attracting the attention of prospects.
What you will do.
- Social Media Content Creation: You develop engaging and creative content for social channels (Facebook, Instagram, LinkedIn, TikTok), devise formats, create visuals and videos, write captions, and maintain brand identity. You are also responsible for setting up and managing the content strategy and calendar.
- Supporting branches: You help branches across the country create social content that aligns with the local target audience, including formats, templates, and practical support.
- Storytelling & Thought Leadership: You write articles, blogs, and human interest stories that showcase the organization's values. You contribute to building its position as the expert in tailored education.
- Campaign content development: Together with marketing, you translate the annual marketing calendar into campaign concepts, creative visuals & videos, texts for ads, mailings, and socials, and national and regional activations.
- SEO-proof text writing: You write and optimize web texts that perform well, maintain the tone of voice, and ensure online content is easily found. You actively contribute to creating and optimizing SEO strategies.
- Setting up Marketing Automation Flows: You assist in building smart email flows and nurture campaigns that guide leads and parents through their information process.
- Analyze & improve: You analyze content performance and use data to continuously improve content.
Profile
You are creative, strong in communication, and have a good understanding of how content performs in both organic traffic and user interaction. You are customer-focused and can switch between strategic thinking and hands-on execution.
What they ask
- Minimum of a completed HBO (higher professional education) degree (marketing, communication, journalism, or PR)
- Minimum 3-5 years of experience with content creation (social, video, and text)
- Basic knowledge of SEO
- Excellent command of the Dutch language, both written and spoken
- Strong commercial drive and an innovative mindset
Preferences.
- Experience with CMS systems and tools such as Canva, Adobe, CRM/automation systems is a plus
- Skills such as planning, collaboration, and performing under pressure
Practical
- Applying for a Certificate of Conduct (VOG) is part of the application procedure.
- A valid Certificate of Conduct (VOG) for education must be provided at the time of employment and periodically (every three years).
How to apply
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