As an impact communication advisor, you will make visible how social and behavioral sciences contribute to solutions for societal issues. You will ensure that the impact of research and education from an academic faculty becomes visible to relevant target groups, such as knowledge partners, governments, social organizations, and businesses.
You will develop strong narratives, uncover compelling examples, and translate them into communication that demonstrates the significance of our knowledge and expertise for policy, practice, and society. You will work at the intersection of communication, science, and societal collaboration, strategically thinking about positioning and target groups while also creating content yourself.
What you will do.
- Point of contact for impact communication within the faculty.
- Develop and refine positioning, key messages, and communication routes for various target groups and themes.
- Identify relevant knowledge, expertise, and experts and connect them to societal issues.
- Advise internal stakeholders, including scientists and impact developers, on impact communication.
- Gather and develop compelling impact cases and expert stories, and translate them into appropriate, creative content and communication tools for web, social media, newsletters, and other channels.
- Ensure content reaches the right target groups through appropriate channels.
- Identify and independently pursue opportunities for impact communication.
- Evaluate what works and adjust the approach where necessary.
What they are looking for.
- Experienced communication professional who can think strategically and is hands-on.
- Understanding of the interplay between positioning, target group, message, channel, and communication objective, and the ability to translate this knowledge into an effective communication approach.
- Curiosity about science and societal issues, and energized by connecting people, knowledge, and opportunities.
- Comfortable in an environment where different interests and perspectives converge, and able to navigate independently.
- Demonstrable knowledge and experience with:
- Strategic communication, positioning, and advisory.
- Developing target-group-oriented, creative communication and content.
- Translating complex content into clear and engaging stories.
- Stakeholder management and working with various internal and external parties.
- Developing and coordinating communication across different channels and media.
- Working with Canva, Adobe software, and social media.
- Independently taking on and realizing communication projects.
- Completed HBO or WO education in (marketing) communication.
- Minimum of 7 years of relevant work experience as a communication advisor or in a similar communication role.
- Excellent oral and written skills in Dutch and English.
- Ability to work independently, set priorities, and identify and utilize opportunities.
- Organizational sensitivity and the ability to operate effectively in a complex, academic environment.
- Analytical and curious attitude, combined with creativity and a practical approach.
Practical
- Room for personal initiative, responsibility, and creativity.
- Professional development opportunities, including training and seminars.
- Open, enthusiastic, and collegial work environment.
- Inspiring, international work environment.
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