This interim Salesforce Data Analyst role focuses on Salesforce-based lead operations, outbound performance reporting, and day-to-day CRM data management. You will support the commercial organization by ensuring leads are distributed correctly, outbound results are tracked and interpreted, and business data requests are handled accurately and efficiently. Experience with Salesforce is required.
A working knowledge of DemandTools or a similar Salesforce data management platform is strongly preferred for mass updates, deduplication, record ownership changes, and broader CRM data administration. You will report directly to the Director, Business Processes and regularly coordinate with local sales and marketing teams and data analysis teams.
What you do
- Managing lead distribution and ownership updates in Salesforce for specific regions, including bulk reassignment where needed to support territory, team, or process changes.
- Producing recurring performance reports for outbound campaigns, showing volume, conversion, response quality, and areas that are working well versus areas that need improvement.
- Analyzing campaign and CRM data to identify process gaps, data quality issues, and opportunities to improve targeting, routing, and follow-up effectiveness.
- Advising the organization on future data purchases and data uploads by assessing likely value, data quality fit, duplicate risk, and reporting impact.
- Executing daily business requests for bulk uploads, field updates, standardization, deduplication, and other CRM data changes in Salesforce.
- Helping maintain reliable reporting by ensuring Salesforce data is structured, updated, and governed in a consistent way across the sales and marketing ecosystem.
Profile
- Good working knowledge of Salesforce, including lead management, ownership logic, reporting structures, and the interaction between sales and marketing processes.
- Strong analytical skills with the ability to translate outbound campaign data into practical recommendations for improvement.
- Experience in CRM reporting, sales operations, marketing operations, or commercial data analysis.
- Hands-on experience with DemandTools is preferred, particularly for mass update, data standardization, deduplication, import/export, and ownership reassignment use cases.
- High attention to detail, comfort with recurring business requests, and the ability to work with internal stakeholders.
- Fluent English required; Dutch and/or German would be advantageous for working across local teams.
Preferences.
- Experience in B2B sales operations, marketing operations, CRM administration, or commercial analytics environments where Salesforce is the core system of record.
- Experience supporting outbound teams and improving data quality for reporting and execution.
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