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Digital Analytics Engineer
North HollandHybrid20 hours/week<3months
An experienced Digital Analytics Engineer is sought for a leading organization within the telecom sector.
What you do
You will become the dedicated tracking specialist for the digital team and will be responsible for tracking on the website, customer environment, and app. This includes:
- GA4 and Google Tag Manager, client-side and server-side
- Backend sales via the Measurement Protocol to GA4, including a net sales event so that rejected orders are no longer counted
- Tracking for A/B tests: aligning tagging with CRO specialists, Q&A once the test is built, and validation in GA4 once it goes live
- App tracking in Firebase
- Writing dataLayer specifications, refining tickets with developers, and following up until it goes live
- Collaborating with legal to develop Enhanced Conversions for Google Ads, ensuring privacy compliance
Profile
Tools:
- Google Tag Manager and GA4
- Experience with Firebase, BigQuery, and A/B-testing tools is a plus
Working method:
- You enjoy collaborating with developers in sprints
- You write clear tickets and follow up until it works
- You are comfortable working with both developers and legal teams
Sector:
- Experience within the telecom/telco sector or a similar high-traffic e-commerce environment is a significant advantage
How to apply
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