This role connects the technical aspects of websites and digital environments with online marketing. You will contribute to improving the websites of a retail chain, making them faster, smarter, and more user-friendly. Additionally, you will launch campaigns, mailings, and flows with the team to enhance customer experience and conversion.
What you will do. Your role has two sides: approximately half of your time will be spent as the technical engine behind our websites and digital environment, the other half as an online marketer within the team. You do not write code yourself, but you manage external developers and an external partner for custom development. You configure many things yourself to enable faster iteration.
On the technical side.
- You manage the technical backlog, determine the sequence, and prepare sprints with clear documentation and requirements.
- You are the point of contact for developers.
- You work on projects such as a customer portal, making product information available on the website, and a new selection tool.
- You contribute to stock rules and review the logic of flows built by an external partner.
- You translate the next steps into a long-term technical roadmap, with an eye on the budget.
- You configure elements yourself, such as product feeds in various product feed management tools, integrations in an integration layer, and marketing automation flows in a marketing automation platform.
- You monitor quality and performance, from functional and acceptance tests to loading times, responsiveness, and security updates.
As an online marketer in the team.
- You contribute to the website itself: marketing automation flows, on-site campaigns, and mailings.
- You sometimes take on tasks from content marketers or email marketers.
- You contribute to the overall digital customer journey and identify opportunities for improvement.
How we work. We work in Agile Scrum, just like our external developers. We define what we will do in a sprint beforehand, commit to it, and review it in the retro. Additionally, you have the ownership to solve things structurally and to see what needs to be done, even if it falls outside the sprint.
Collaboration. You will join a close-knit marketing and e-commerce team. You will interact with colleagues from Marketing, Category Management, Retail Support, Lease, a team in another country, and regional managers, as well as with our external development partners. The culture is open, with short lines of communication and ample room for initiative. You report to the E-commerce Manager.
Tech stack. The sites run on a modern composable stack with a CMS, a search solution, and an integration layer. The environment is continuously being developed with an external partner. AI is also being explored, and processes are automated with various tools.
Profile
- You easily switch between developers and marketers.
- You enjoy arranging integrations and launching mailings or campaigns.
- You prioritize, dare to make decisions, and have an eye for detail without losing sight of the bigger picture.
- You ask probing questions if something is incorrect and are clear, direct, and open.
- You are interested in consumer behavior, developments in (online) retail, and the industry.
- HBO (higher professional education) work and thinking level, preferably in E-commerce, IT, or Business.
- Minimum 4 years of experience, with online marketing and a strong technical background.
- Experience with setting up and managing a CMS, PIM system, and product feed management (e.g., relevant tools), and you understand how a headless or composable environment works.
- Knowledge of B2C marketing. Experience in retail is a plus, and within a franchise or member organization is an advantage.
- Good command of Dutch and English, both written and spoken.
How to apply
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