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Content Marketeer

South HollandHybrid36 hours/week<3months

Strong content does more than just inform; it increases brand visibility, supports commercial objectives, and helps customers make the right choices.

You play an important role in the international growth of an innovative software organization.
You develop and realize content that inspires, informs, and activates.
This includes social media, newsletters, webinars, product launches, and customer cases.
You ensure that the right message reaches the right target audience at the right time.
An international software organization develops smart solutions that enable companies to organize their work environment more efficiently.
Using software, IoT sensors, and user-friendly apps, workplaces, meeting rooms, and visitor flows are easily managed.
The organization helps companies worldwide make hybrid work smarter, more sustainable, and more pleasant.
The organization is growing rapidly and is active in the Benelux, Germany, the United Kingdom, and Scandinavia, among other regions.
Clients include well-known organizations.
Within the marketing team, you collaborate with enthusiastic colleagues. Communication lines are short, decisions are made quickly, and good ideas are given ample opportunity to be implemented.

What you do

You are responsible for developing, planning, and realizing content for various marketing channels.
You translate product developments and commercial opportunities into attractive content that resonates with the target audience.
Your tasks include:
Setting up, managing, and monitoring the content calendar.
Writing and publishing newsletters, customer cases, whitepapers, and social media content.
Developing content around product launches.
Gathering input from sales, product development, and customers, and translating this into powerful marketing content.
Managing and optimizing the website in WordPress.
Improving online findability using SEO and CRO.
Supporting SEA campaigns in collaboration with an external online marketing agency.
Setting up and managing email campaigns via email marketing tools.
Analyzing results with Google Analytics and translating these into improvements.
Organizing and coordinating webinars, including preparation, presentations, and live support.
Supporting international fairs and events and ensuring current content during and after.
Creating and editing visual material and videos for online campaigns and social media.
Monitoring brand identity in all communication expressions.

You are a creative content marketer who enjoys taking responsibility and building an international brand.
You can independently convert ideas into strong content and switch effortlessly between different projects.
You actively seek collaboration with colleagues from marketing, sales, and product development.
Additionally, you possess:
A completed HBO (higher professional education) degree in Marketing, Communication, or a comparable field.
2 to 5 years of relevant work experience in content marketing or B2B marketing.
Experience with WordPress.
Knowledge of SEO, SEA, and CRO.
Experience with Google Analytics.
Experience with email marketing tools.
Affinity with social media marketing, both organic and paid.
Experience with design programs.
Strong writing skills and the ability to translate technical or complex information into attractive content.
A structured way of working and the ability to organize multiple projects simultaneously.
A proactive attitude: you take initiative, contribute to improvements, and dare to propose ideas.
Excellent command of both Dutch and English, verbally and in writing.

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