This role involves an external marketing strategist and sparring partner who helps organizations effectively monetize their marketing budget. The professional works with internal marketers or existing agencies to quickly identify and resolve bottlenecks. An honest and direct approach is used, based on extensive experience.
What you do
Services cover a wide range of marketing activities, from analysis to action:
- Strategy: Ensuring structural growth and linking data back to sales results, with a focus on calm and structure.
- Execution: Optimizing existing channels, including SEO, GEO, Google Ads, GA4, and tracking at a senior level.
- Coaching: Challenging the digital maturity of teams and questioning existing approaches.
- AI & Automation: Developing custom tools, scripts, dashboards, and automated reporting to increase efficiency.
The method used comprises four phases:
- Pause: A fresh look at channels, data, and processes to identify budget leaks.
- Reframe: Uncovering the real problem and choosing the most effective lever.
- Finetune: Conducting small, measurable pilots based on facts.
- Multiply: Developing a roadmap with priorities for long-term results.
Profile
This role is suitable for various situations within organizations:
- Business owners who doubt the performance of their current marketing agency.
- Entrepreneurs who lack a marketing director at the table.
- Teams with an internal marketer who need an experienced sparring partner.
The approach is characterized by:
- Focus on effectiveness before efficiency.
- Eliminating what doesn't work.
- Thinking from 'first principles'.
- Radical honesty and independence.
- 18 years of experience in the field.
Practical
An initial introduction can be made via a sounding board session or a free focus call.
- Sounding board session: From €150.
- Free focus call: 20 minutes.
- Options: 45 minutes online or 2 hours live, one-off and without a contract.
How to apply
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