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Digital Analytics Specialist

North HollandHybrid20 hours/week<3months

A leading organization in the telecom sector is looking for an experienced specialist who can start quickly. Experience with enterprise environments and complex data architectures is required. The specialist must be able to build server-side tags as well as create tickets for developers.

Wat je doet

  • Permanent tracking specialist for the digital team.
  • Responsible for tracking on the website, customer environment, and app.
  • Implement GA4 and Google Tag Manager, client-side and server-side.
  • Backend sales via Measurement Protocol to GA4, including a net sales event for rejected orders.
  • Tracking for A/B tests: aligning tagging with CRO specialists, Q&A, and validation in GA4.
  • App tracking in Firebase.
  • Write dataLayer specifications, refine tickets with developers, and follow up.
  • Collaborate with legal to develop privacy-proof Enhanced Conversions for Google Ads.

Profiel

Tools:

  • Google Tag Manager and GA4.
  • Experience with Firebase, BigQuery, and A/B-testing tools is a plus.

Working method:

  • Enjoys collaborating with developers in sprints, writes clear tickets, and follows up until completion.
  • Feels comfortable working with both developers and legal.

Sector:

  • Experience within the telecom/telco sector (or a comparable high-traffic e-commerce environment) is a big plus.

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