The role is indispensable in increasing the visibility, recognition, and growth of an organization in the healthcare sector. The Marketing & Communication team is growing. We are looking for a passionate, curious colleague with a hands-on mentality who brings expertise in online marketing, digital campaigns, and CRM. The campaigns ensure that healthcare professionals and patients receive faster, smarter, and more accessible care, with a direct impact on public health.
This is a pioneering role to further shape and expand the foundation for CRM marketing and marketing automation, from strategy and tooling to customer journeys and campaign approach.
What you do
- Responsible for setting up, executing, and optimizing data-driven campaigns.
- Translates insights from data and CRM into relevant communication via email, online channels, and marketing automation.
- In the initial phase, the focus is strongly on CRM campaigns and marketing automation.
- Contributes to broader online campaigns, in close collaboration with MarCom specialists, external agencies, and freelancers.
- Sets up, executes, and continuously optimizes CRM and marketing automation campaigns.
- Designs customer journeys based on target groups, data, and behavior.
- Works with and further develops a CRM platform.
- Develops the foundation for lead nurturing, channel strategy, activation, and email subscription management.
- Gathers insights from internal teams (sales, customer success, product, new business) and aligns campaign planning and execution.
- Coordinates with MarCom specialists and external creators on content and timing.
- Translates campaign goals into concrete briefings for copy, video, and images.
- Monitors, analyzes, and structurally improves campaign results.
Profile
- Genuine interest in healthcare/healthcare innovation.
- Specialist in the field and energized by digital-first processes where initiative is taken.
- Enjoys hands-on collaboration in a small team, using data and insights as a basis for decisions.
- Data-driven and technically skilled, but always thinks from the target audience's perspective.
- Brings structure to campaigns and processes and is results-driven.
- Able to clearly explain campaign logic to content creators.
- Independent, meticulous, and proactive.
What they ask
- Minimum 3–5 years of experience with CRM marketing and/or Marketing automation.
- Experience with CRM platforms.
- Experience with lead generation, setting up campaigns, and customer journeys.
- Understanding of data, segmentation, and targeting.
Preferences.
- Experience with online campaigns (paid & owned).
- Specific marketing experience within healthcare.
Practical
- A key role in professionalizing data-driven marketing.
- Significant ownership within expertise.
- Opportunity to truly establish marketing automation.
- A temporary contract, with the aim of a long-term employment.
- Flexibility in hours (32–40 hours) and hybrid working.
- Travel expense reimbursement.
- Laptop (Windows or Apple) and phone (iPhone).
How to apply
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