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UtrechtHybrid38 hours/week<3months
An international retail organization is looking for a specialist to strengthen its European marketing team.
- The organization has a strong brand identity and an extensive, always-on media program across Europe. It invests heavily in paid social & programmatic as a driver for growth, with a focus on measuring and improving performance.
What you do
- Strategy and daily execution of paid social campaigns on Meta, TikTok, and Snapchat for multiple European markets, via Smartly.io;
- Set up and monitor an incremental measurement framework to validate platform attribution;
- Manage YouTube / DV360 activations within the broader media mix;
- Collaborate with Media Strategy, Marketing Analytics, Creative, and Ecomm teams;
- Lead and mentor a small team of specialists;
- Build dashboards and communicate performance insights to management.
What they ask
- Minimum 5 years of experience with paid social, preferably within B2C e-commerce or retail;
- Hands-on experience with Smartly.io or a similar ad automation/creative platform;
- Proven experience with incrementality testing and translating results into budget or strategy decisions;
- Strong analytical skills, experienced with GA4 and BI tooling such as Looker or Tableau;
- Experience managing a digital marketing agency.
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