Online Marketer

The marketing activities of a growing organization in payroll services are starting from scratch. This offers the opportunity to build a marketing strategy and execution from the ground up. You will have the freedom to determine the course and see a direct impact on customer growth.

What you will do.

• Make the organization and its management visible to employers via LinkedIn, with content that builds trust and generates conversations.
• Write sector-specific landing pages and optimize the website for SEO, ensuring employers find the organization when searching for payroll solutions.
• Set up Google Ads and Meta campaigns, test their effectiveness, and focus on leads and appointments.
• Develop a free payroll scan into a tool that generates qualified leads.
• Select and configure a CRM system and ensure seamless integration of online leads with sales processes.
• Measure and analyze campaign results to improve effectiveness and determine next steps.

What they ask

• HBO (higher professional education) level with demonstrable experience in independently setting up campaigns, content, and achieving results, gained at an agency, scale-up, or SME.
• Data-driven mindset: you know the cost of a lead and how to optimize it.
• Excellent writing skills in Dutch and English, with the ability to explain complex topics simply and convincingly.
• Independent, entrepreneurial, and capable of setting priorities.

Preferences.

• Experience with LinkedIn, Google Ads, SEO, Meta Ads Manager, Analytics, and CRM.
• Affinity with payroll, HR, finance, or business services.