An organization is looking for an experienced marketing professional to build a B2B marketing machine that creates demand. The organization has a strong proposition and satisfied customers but wants to reach a larger group of companies not yet familiar with their services. You will have end-to-end ownership of this challenge, from strategy and content to campaigns and results. Experience within B2B SaaS, IT services, or an MSP environment is more important than specific tool knowledge.
What you do
- Develop and implement the B2B demand and lead generation strategy, translating business goals into clear marketing priorities and campaigns.
- Build an organic LinkedIn and content engine, including AI-supported content, thought leadership, customer stories, webinars, whitepapers, and online tools.
- Own the entire marketing funnel, from strategy and briefing to execution, measurement, and optimization.
- Leverage existing channels, including paid acquisition channels (e.g., Google Ads).
- Utilize opportunities within the existing customer base through referrals, email marketing, NPS, and customer advocacy.
- Smartly deploy AI to make content creation and marketing execution faster, smarter, and more scalable.
- Engage and manage external specialists where needed, while remaining responsible for the overarching strategy and results.
- Measure and report the impact of marketing on pipeline and revenue.
What they ask
- 5+ years of B2B marketing experience, ideally within B2B SaaS, IT services, or an MSP environment.
- Strong experience with B2B demand and lead generation, with a proven track record in translating strategy into quality opportunities.
- A T-shaped marketing profile - broad within B2B marketing, with specific depth in demand and lead generation.
- Hands-on content expertise, especially organic LinkedIn, thought leadership, and demand-generating content.
- Practical knowledge of Google Ads and other paid acquisition channels.
- Strategic and hands-on approach.
- AI-savvy, with experience in using AI to make content and marketing execution smarter and more efficient.
- Independent and entrepreneurial, comfortable with ownership and working autonomously within a small, fast-moving team.
- Fluent in Dutch and proficient in English.
Preferences.
- Experience with marketing for CRM, sales tech, or subscription-/license-based products.
- Understanding of CRM pain points and B2B SaaS sales models.
- Experience with marketing aimed at B2B sales teams within SMEs.
- Experience in leveraging existing customers for growth through referrals, advocacy, NPS, and email marketing.
- A network of trusted freelance marketing specialists.
Practical
- Reside in the Netherlands.
- Be available to work occasionally on Wednesdays with the team.
How to apply
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