Business Development Director Healthcare Software

You will be responsible for the commercial development and international growth of a software solution for sterilization management. You will step into a builder role, as there is no fully developed commercial structure yet. You will develop the commercial strategy and go-to-market approach, while remaining actively involved in prospecting, client engagement, and negotiations. As the business grows, you will gradually build your own commercial team.

The ambition is to significantly grow the product within two years. You will report directly to management and receive significant autonomy to determine the necessary markets, partnerships, resources, and processes.

• Develop and execute the commercial strategy and international go-to-market.
• Build the commercial organization and processes from scratch.
• Prospect new clients and further develop existing ones.
• Develop strategic partnerships and new international markets.
• Lead complex, consultative, and solution-oriented sales processes within healthcare institutions.
• Monitor the sales pipeline, revenue targets, and forecasting.
• Manage pricing, contract negotiations, tenders, and public procurements.
• Build relationships with senior decision-makers, procurement teams, and healthcare stakeholders.
• Visit clients, healthcare institutions, and potential partners internationally.
• Understand the software product in depth and translate its added value to clients.
• Convert market and client feedback into commercial opportunities and product improvements.
• Collaborate closely with Product, IT, consultants, project managers, and international stakeholders.
• Structure and optimize CRM, reporting, and commercial processes.
• Eventually build your own sales and potentially product team.

What they ask

• Minimum 3–5 years of experience in a commercial leadership or people management role.
• Experience as Commercial Manager, Sales Director, Head of Sales, Sales Manager, or a similar function.
• Experience within B2B software, SaaS, healthcare technology, or a related technical environment.
• Proven experience with healthcare institutions as a client is essential.
• Experience with complex, consultative, and solution-oriented sales processes.
• Experience with senior stakeholders and procurement teams.
• Knowledge of commercial strategy, go-to-market, pipeline management, CRM, forecasting, pricing, and negotiations.
• Technical affinity and the ability to understand a software product in depth.
• Experience in leading and developing a team.
• Fluent in Dutch and English.
• Willingness to travel internationally.

• Entrepreneurial, energetic, and ready to further build a commercial organization.
• Combines strategic thinking with the willingness to remain actively involved in sales and client development.
• Works independently, takes initiative, and feels comfortable within a smaller organization where not every process is yet fixed.
• Thinks structured and knows how to translate ambitious growth targets into concrete commercial actions.
• Strong communicator and negotiator who can easily interact with management, procurement, technical stakeholders, and international partners.
• French is a strong asset. Spanish or Portuguese can be an additional advantage for international expansion.

• On-target earnings of approximately €110,000, including variable remuneration.
• Company car or car allowance.
• Product training and onboarding by the existing team.
• International expertise, systems, and support.
• High autonomy to shape the commercial strategy.
• Opportunity to develop new international markets.
• Possibility to build your own commercial and later potentially product team.
• Long-term growth opportunities, potentially towards a higher management position within the product organization.