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FrieslandHybrid36 hours/week3-6months
A public educational institution is developing and launching an educational portfolio that aligns with market developments. This includes the launch of new Associate Degree programs and innovations for the coming years. An assignment is available for an experienced proposition/campaign marketer to accelerate this process.
What you will do.
- Collaborate with the educational team and the marketing & communication team to launch two new programs, targeting both regular students and working professionals.
- Develop an introduction plan and initiate its execution, supplementing existing central campaigns.
- Advise on the targeted market introduction of new programs and specializations, aligning with the wishes of prospective students.
- Develop appropriate propositions and translate them into operationalization.
- Contribute to the thinking and execution of the positioning of new programs to be developed, ensuring they optimally meet the needs of prospective students.
- Work on recruitment names and make proposals in collaboration with the education sector.
Profile
- Strong background in education marketing, both tactical/strategic and operational.
- A connector who easily interacts with stakeholders in the organization and considers both educational and marketing & communication perspectives.
- Demonstrable experience in developing propositions and translating them into introduction campaigns.
- Experience with market research, desk research, and field research for data-driven proposals.
- Able to take the lead independently, without losing sight of the importance of collaboration.
How to apply
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