As a Digital Acquisition and E-commerce Manager, you take end-to-end responsibility for digital growth via an organization's website. You manage both e-commerce performance and conversion optimization, as well as digital advertising and online acquisition. You are analytical, commercial, and decisive, take ownership, and know how to involve internal stakeholders and agencies in improvements.
What you do
- Use analyses and insights from Google Analytics and dashboards to improve the online funnel.
- Determine priorities, monitor the channel mix, and the marketing budget.
- Provide content-related guidance to external agencies.
- Work closely with marketing, branding, communication, sales, business owners, product owners, and technical teams.
Your responsibilities.
- Drive digital acquisition and e-commerce performance and translate analyses into concrete improvements in the online funnel.
- Analyze data in Google Analytics and dashboards and use the insights to determine optimizations.
- Develop CRO roadmaps, formulate hypotheses, and implement A/B tests to improve conversions.
- Determine priorities, channel mix, and budget phasing for digital campaigns.
- Translate commercial needs and analyses into clear briefings for external agencies.
- Monitor the execution of agencies and evaluate their approach, reporting, and results.
- Collaborate with marketing, branding, communication, sales, business owners, product owners, and technical teams.
What they ask
- Minimum of 5 years of in-depth experience with digital marketing channels; preferably around 8 years of relevant experience in total.
- Experience with end-to-end responsibility for e-commerce, online sales, or digital acquisition.
- Independently perform analyses with Google Analytics and dashboards, and experience with CRO roadmaps and A/B tests.
- Good knowledge of Google Ads and Meta/Facebook/Instagram.
- Experience with agency management and collaboration with internal stakeholders; you independently take responsibility for results and priorities.
Preferences.
- Experience with SEO and GEO or new acquisition channels such as TikTok.
- Knowledge of AI-related advertising possibilities.
- Experience with email marketing, marketing automation, or a CMS.
- Experience with larger marketing budgets and their distribution across channels and campaign months.
How to apply
View the full assignment text and application details once your tailored application is ready.
Order a tailored application to view the full assignment and application details.
More context, less searching.
You get enough context to judge whether this job is relevant. The full brief, client details and next steps stay available inside the app.