Brand Marketing Specialist

• Lead the development and execution of integrated seasonal brand campaigns ensuring alignment with global brand strategy and regional business priorities.
• Translate global campaign strategies into locally relevant activations that drive brand desirability, consumer engagement, and commercial performance.
• Manage campaign timelines, budgets, approvals, and deliverables to ensure flawless execution across all marketing touchpoints.
• Partner with global, regional, and local stakeholders to align campaign objectives, market needs, and business priorities.
• Oversee the execution of activations across digital, social, retail, wholesale, and experiential channels to maximize campaign impact.
• Develop and execute social media and influencer marketing initiatives that support seasonal campaigns and strengthen brand relevance within key markets.
• Identify and activate influencer and creator partnerships that align with brand values, campaign objectives, and target audiences.
• Collaborate with agencies, creators and internal teams to deliver engaging, consumer-centric content and activations.
• Ensure influencer and social media programs are fully integrated within broader integrated marketing campaigns and consumer journeys.
• Partner closely with social agencies to monitor social and cultural trends & moments to identify opportunities that drive brand heat and consumer engagement.
• Develop KPI reporting rationale/benchmarks and monitor, analyze, and report campaign performance.
• Provide actionable insights and recommendations informed by data/performance metrics.
• Leverage data and customer insights to optimize campaign strategies, improve ROI, and drive continuous improvement.
• Manage agency relationships, providing clear direction, feedback and oversight.
• Build strong cross-functional partnerships with global marketing teams, commercial teams, and external partners.
• Maintain accurate budget tracking, reporting, and governance processes.
• Conduct competitor analyses and benchmarking practices.

What they ask

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 8 years of professional experience in marketing, specifically with organic social, influencer, and experiential marketing.
• Experience with key influencer marketing platforms and tools.
• Ability to manage agency relationships with clear direction and oversight.
• Knowledge of relevant monitoring & analytics tools to track/measure campaign performance.
• Strong communication and project management skills.

• Highly organized with the ability to manage multiple campaigns and tasks concurrently.
• Skilled in working both independently and collaboratively in a fast-paced environment.
• Excellent interpersonal skills, with the ability to build and maintain strong relationships.
• Collaborative and flexible, working effectively with cross-functional teams and adapting to changing campaign dynamics.
• Active and strategic, anticipating opportunities and developing innovative marketing approaches.
• Analytical and results-driven, using data and insights to inform decision-making.
• Intuitive, creative and innovative, with the ability to identify unique and engaging marketing opportunities.
• Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives.
• Excellent problem-solving skills.
• Professional and detail-oriented, ensuring the highest quality and accuracy.
• Able to perform under pressure and meet tight deadlines.