As a Content Specialist at a governmental organization, you are at the heart of the organization and society. You know what is happening, actively seek interesting stories, and go out to gather information. You speak with residents, entrepreneurs, and other parties, translating what you hear and see into relevant and understandable content. You combine a fluent writing style with curiosity and a sense of what appeals to people. Furthermore, you are not only involved in creating content.
You identify opportunities yourself, think about the best way to highlight topics, and advise communication colleagues on the right approach. This way, you directly influence how residents and entrepreneurs perceive the organization and its stories.
What you do
As a Content Specialist, you ensure that residents and entrepreneurs of the organization receive relevant and understandable communication. You write and edit for corporate communication channels, such as the news website, local newspaper, newsletters, and social media. Your activities include:
- Writing and editing articles and other content for corporate communication channels.
- Actively gathering information from colleagues, residents, entrepreneurs, and other parties, and conducting interviews, for example.
- Devising and writing engaging social media posts and utilizing online advertisements to reach target audiences.
- Identifying opportunities for new content, activities, or research and taking them on where necessary.
- Collaborating with communication colleagues and advising on the best approach and strategy.
- Measuring the reach and effect of content, processing results in reports, and advising on adjusting goals and actions.
Profile
You are curious, know how to get people talking, and have a good sense of what makes an interesting story. You enjoy creating content independently but also actively seek collaboration to achieve good communication. Furthermore, you have:
- A completed MBO or HBO education in communication or journalism.
- At least 2 years of experience as a Content Specialist in a complex organization.
- Excellent command of the Dutch language, both verbally and in writing, and a fluent writing style.
- A sense of image and language and the ability to powerfully visualize and articulate a message.
- Experience with CMS systems, such as Drupal or WordPress, and managing social media channels, including knowledge of algorithms and online trends.
- Demonstrable experience with creating and editing/designing photos and videos.
- Experience with conducting conversations and interviews, in front of or behind the camera.
- Political and administrative sensitivity.
How to apply
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