Can you translate annual plans and value propositions into a sharp marketing plan? And do you quickly see which campaigns, channels, target groups, and KPIs are needed to achieve commercial goals? Then you can contribute significantly to this assignment. Due to maternity leave, we are looking for a Marketer who brings structure, creativity, and numerical insight. We are looking for someone who primarily creates good marketing plans: clear, actionable, and measurable.
At an e-commerce company, we work at the intersection of e-commerce, marketing, and in-house production. What we sell online, we largely produce ourselves. This keeps you close to the customer, the figures, and the operation.
What you do
As a Marketer, you work in the Marketing Orchestration team. This team ensures that strategy does not remain on paper but is translated into concrete marketing plans, campaigns, and results. You will handle the translation of annual plans and value propositions into tactical marketing plans. You identify what is needed to reach a target audience, what message fits, which channels we use, and how we measure success.
You critically examine which KPIs need to be generated and accurately monitor and report them on a weekly and monthly basis.
Your responsibilities.
- Strategic - Tactical translation: You translate strategies and annual plans into concrete marketing plans, including concrete marketing initiatives and campaigns for our target groups. All marketing plans have clear KPIs that support broader commercial goals, for which you and the team are responsible.
- Figures, analysis, and results: You use data to make decisions. You look at commercial goals, campaign performance, customer behavior, and channel data. Based on this, you determine where opportunities lie and where adjustments are needed. You monitor and report the figures on a weekly and monthly basis.
- Shaping the process between proposition, marketing, and execution: You bring structure to the process from proposition to marketing plan and from marketing plan to execution. You clarify who needs what, when decisions need to be made, and how different disciplines collaborate. You liaise with Strategic Marketers, Story Makers, performance specialists, CRM, Sales, Category Management, and external partners. You ensure that plans are concrete enough to be executed and that the execution remains aligned with the original goal.
- Optimization and innovation: You evaluate ongoing initiatives and translate insights into improvement actions. You look at where processes can be smarter, where campaigns can be sharper, and how we can practically apply new possibilities, such as AI, in our marketing work. In doing so, you always maintain the balance between creativity and effectiveness. A good idea is great, but for you, it must also contribute to the set goals.
What you bring.
- HBO+ working and thinking level, for example, in marketing, communication, business administration, or a commercial direction.
- Minimum of 5 years of relevant experience in an all-round, acquisition, tactical, or proposition marketing role.
- Experience in writing marketing plans and translating strategy into concrete campaigns.
- Experience with multichannel marketing campaigns.
- Strong analytical skills and experience with KPIs, reports, and campaign evaluations.
- Affinity with online marketing, performance marketing, and CRM.
How to apply
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