As a growth marketer, you will work on the growth of an international platform for cybersecurity professionals. You will build the community throughout the year and develop creative, data-driven campaigns that convert reach and engagement into quality registrations, actual visits, and active participation in events in the Netherlands and Europe. You will work on the complete visitor journey: from initial contact and registration to visit, engagement on the exhibition floor, and activation after the event.
You will combine creativity and a feel for different cybersecurity target groups with data, technology and performance. You will also activate media partners, communities, and other partners to reach their audience and contribute to onsite communication that helps visitors discover relevant content, exhibitors, sessions, and meetings. You will partly create promotional content yourself using AI and templates.
You will also set up Marketing Cloud journeys, segmentations, and email flows, and optimize campaigns based on results. External communication is largely in English; within the team, we work in Dutch. For paid media, UX and conversion, SEO/GEO, data, digital, and specialized creation, you will collaborate with central teams and external creators.
You will work within an IT Media cluster in close collaboration with the exhibition manager, editorial team, sales, partnership marketing, and a campaign & performance marketer. You will report to the manager of marketing & audience development.
What you will do.
- Translate the objectives of the events into creative campaign plans, target groups, channels
- Build and activate the community throughout the year
- Develop campaigns that convert engagement into registration, actual visits, and active participation
- Develop creative campaign concepts, messages, and content formats for various cybersecurity target groups
- Activate media partners, communities, and other partners and provide them with resources to reach their audience
- Manage organic marketing channels and create promotional content using AI, data
- Set up, test, and optimize Marketing Cloud journeys, segmentations, and email flows
- Contribute to onsite communication and activation to help visitors get more out of their visit
- Monitor and optimize campaign results and budget, from reach and engagement to registration, show-rate, and onsite engagement
- Brief and manage central specialists and external creators
Profile
You are a broad marketer who combines creativity with data and results. You enjoy developing a campaign or content idea yourself, but then also want to know if it actually worked. You understand that good event marketing does not start with a registration campaign just before an event. You want to get to know a target group, build a relationship, and gradually convert that relationship into engagement, visits, and loyalty.
What they ask
- HBO or university level of work and thinking, preferably in marketing, communication, commercial economics, or a similar field
- Experience with campaign, performance, digital, audience, or event marketing and setting up multichannel campaigns focused on reach, engagement and conversion
- Experience with CRM, email marketing, and digital customer journeys, with an affinity for data, segmentation, testing
- Creative and hands-on: you can independently develop campaign concepts, convincing copy, and promotional content and are interested in the smart use of AI
- You can manage multiple campaigns and deadlines simultaneously and have a feel for B2B target groups and professional communities
- Affinity with technology and cybersecurity, excellent command of English for external communication, and good command of Dutch for daily collaboration
- Experience with Salesforce Marketing Cloud, international B2B events, or community and partner marketing is a plus.
How to apply
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