A cultural institution believes in the power of culture and offers a place where everyone feels welcome. As a marketer, you help make these moments possible. With smart ideas, curiosity, and a sense of what moves people, you ensure that the institution reaches and touches more and more people. The goal is not only to reach more people but also to work smarter and more effectively on audience growth, ticket sales, and visitor retention.
What you will do. As a Marketer, you are the driving force behind the optimization of marketing activities. You will work closely with your marketing colleagues and the programmer.
- You are aware of online marketing trends, enjoy diving into data, and translate insights into concrete actions.
- You focus on return, conversion, ticket sales, and audience growth.
- You work with KPIs to increase traffic and conversion and use available data from GA4, Ticketmatic, and DIP, among others, to analyze, evaluate, and optimize.
- You devise and optimize (online) campaigns.
- You ensure optimal online visibility of the offerings through SEO/GEO optimization.
- You work on audience growth, CRM, and strengthening the bond with visitors.
- In collaboration with the head of marketing, you conduct customer analyses, develop personas, and a customer journey.
- You maintain an overview of budgets and results and translate insights into concrete actions.
Profile
- Experienced marketer who combines creativity with data.
- Sees opportunities, asks questions, and comes up with own ideas.
- Experience with online campaigns, Google Ads, Meta Ads, and GA4.
- Knowledge of how SEO, conversion, and audience data contribute to results.
- Enjoys collaborating and thrives in a dynamic environment.
- Experience in the cultural sector is a plus.
Practical
- A versatile role where you directly contribute to the growth and visibility of a cultural institution.
- A varied work environment where theater, film, data, and creativity come together.
- A small, dedicated team with short lines of communication and ample opportunities to achieve results together.
- The chance to contribute to the marketing strategy and audience development for the coming years.
- Salary according to the Dutch Performing Arts Collective Labor Agreement, depending on experience.
- A one-year contract with the prospect of permanent employment.
How to apply
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