Marketing and Communication Advisor

• Develop, deploy, monitor, analyze, and optimize campaigns for various channels, in collaboration with agencies.
• Create content and write and optimize ad texts for Google and social media campaigns.
• Interpret dashboards, including Analytics, Google Ads, social media platforms, and Power BI intake figures, and translate these into understandable and accessible reports for different target groups.
• Conduct keyword research and market and competitor research.
• Maintain contact with online marketing agencies.
• Guide video productions.
• Develop communication tools, including banners and flyers.
• Develop presentations.
• Manage mailings.
• Create and optimize content, including writing course pages based on market analysis and campaign pages based on keyword research.
• Assess and address communication issues falling within the scope of this assignment.
• The professional is solely responsible for how the work is carried out and coordinates with involved colleague advisors and other stakeholders as needed.

Result & Objective of the assignment.

• The intended result of the assignment is the development, implementation, execution, and evaluation of recruitment plans and the resulting marketing and communication activities.
• The assignment contributes to the positioning and profiling of the involved faculties.
• The professional independently achieves the agreed results and coordinates with stakeholders within the faculties and Multifunctional Teams during execution as needed.
• Upon completion of the assignment, the agreed recruitment plans and associated marketing and communication activities will have been developed, executed, and evaluated.

What they ask

• (Online) campaign expertise: demonstrable experience with developing and deploying online campaigns via Google, TikTok, Instagram, and Snapchat, including knowledge of how these platforms work and UGC.
• Experience with Semrush for keyword research is required.
• Insight and knowledge of AI tools and their application.
• Knowledge of Kontent.ai and Selligent.
• Ability to set up and execute a communication plan.

• Organizational sensitivity.
• Accurate.
• Hands-on.
• Able to set priorities.
• Analytical ability.
• Team player.