Social Media Expert

• Creating daily content – involving multiple departments – and building and maintaining a distribution network on various social media platforms.
• Closely collaborating with internal teams (web, audiovisual) to design and implement social media strategies across social media platforms.
• Ensuring community management and participation in online conversations.
• Interacting with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities.
• Identifying threats and opportunities in user-generated content surrounding the contracting authority's brand and reporting back to internal stakeholders.
• Closely collaborating with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.
• Closely collaborating with external multipliers such as influencers and content creators.
• Establishing short-term and long-term KPIs for social media advertising (both paid and organic), and developing campaign reporting schedules.
• Setting up, implementing, and optimizing social media advertising campaigns.
• Gathering, analyzing, and interpreting social data, using analytics tools with a focus on uncovering actionable insights that will optimize the social media strategy.
• Providing both regular and ad hoc reporting, analysis, and insights around social behavior, social advertising opportunities, and social campaign performance.
• Regularly monitoring social media performance.
• Analyzing key trends in relevant content and activity.
• Evaluating the impact of social media initiatives and the outcome of social media testing.

What they ask Technical skills.

• Ability to autonomously research content, excellent writing skills, and the ability to translate difficult policy language into understandable content.
• Creativity, supported by evidence of original strategies/content developed.
• Ability to identify risks and opportunities in user-generated content.
• Extensive hands-on experience with Instagram, including content planning, publishing, community engagement, campaign support, performance monitoring, and use of platform insights to improve reach and engagement.
• Experience with social analytics tools and/or reporting.
• Experience with Meta Business Suite or similar social media advertising tools.
• Ability to interpret multiple data sources to find and tell the story behind the numbers.
• Knowledge of search engine optimization.
• Knowledge of AI technologies.
• Ability to communicate results to stakeholders.

Languages.

• Excellent knowledge of English - Level C1 in Understanding, Speaking, and Writing.

Soft skills.

• Autonomous.
• Strong organizational and time-management skills.
• Excellent verbal communication.
• Attention to detail.
• Good problem-solving skills.

• Attractive compensation and benefits packages, tailored to experience level.