A leading organization in consumer electronics and smart home technology is seeking an expert to drive their paid social media strategies. This role focuses on redefining customer engagement across Europe through advanced automation, deep data insights, and rigorous experimentation to unlock incremental business growth. Your expertise will directly shape marketing initiatives, impacting millions of users and contributing significantly to the expansion of an innovative product ecosystem.
What you do
- Own the comprehensive Paid Social strategy and execution across major platforms including Meta, TikTok, and Reddit.
- Manage substantial, multi-market campaigns with significant media budgets.
- Develop sophisticated campaign structures and audience strategies to maximize efficiency and incremental growth.
- Leverage platform automation, AI-driven optimization, and advanced campaign management tool capabilities to scale campaign performance.
- Design and implement robust testing roadmaps for creative, audiences, bidding strategies, placements, and optimization events.
- Collaborate with Marketing Science teams to evaluate campaign performance using incrementality methodologies, moving beyond platform-reported attribution.
- Translate complex datasets into clear, actionable business recommendations for senior stakeholders.
- Stay at the forefront of Paid Social innovation, platform updates, and emerging advertising technologies.
What they ask
- Extensive hands-on experience managing enterprise-level Paid Social campaigns, ideally within a leading performance marketing agency, with client-side experience a plus.
- Expert-level experience with a leading campaign management platform is required, demonstrating deep technical knowledge of campaign automation, Predictive Budget Allocation, Dynamic Creative, creative templates, feed-based advertising, reporting automation, workflow automation, and large-scale campaign deployment.
- Expert knowledge of Meta Ads Manager, including Advantage+, Conversion API, catalog advertising, Dynamic Creative, attribution, and bidding strategies.
- Strong experience with TikTok Ads and Reddit Ads (preferably).
- Proven experience managing multi-million-euro annual media budgets.
- Advanced understanding of marketing measurement, including Incrementality, Geo Experiments, Lift Studies, Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), and various attribution methodologies.
- Experience across multiple European markets.
Desired.
- Experience working with global consumer brands or large eCommerce businesses.
- Knowledge of first-party data activation and Conversion APIs.
How to apply
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