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North HollandHybrid24 hours/week<3months
A specialized company in exclusive products is looking for an experienced Social Media Manager to lay the foundation for its social media approach. The goal is to transfer the developed foundation to a permanent internal Social Media Manager. You will advise on the profile for this position, be involved in the selection procedure, and guide the handover.
What you will do.
- Take responsibility for the further development of social media.
- Combine strategic insight with creativity and execution power.
- Translate the organization's identity into distinctive online content.
- Take the lead from strategy and creative concepts to production, management, analysis, and optimization.
- Advise on relevant social media channels, with Instagram currently being the main channel.
- Develop and implement a clear social media strategy and bring structure to planning, content, and execution.
- Devise distinctive content, formats, and campaigns that fit the target audience and premium positioning.
- Organize and coordinate content production, and manage relevant external partners and specialists.
- Monitor and strengthen the online presence, brand identity, and tone of voice.
- Provide substantive guidance to external partners in content production and paid social, and monitor quality, objectives, and results.
- Analyze the results of organic and paid social media and use this data for continuous optimization.
- Work towards social media as a full-fledged acquisition channel and develop a measurable approach to demonstrate commercial growth.
- Build a solid and transferable foundation for social media strategy, processes, content approach, and measurement methodology.
- Assist in defining and selecting the future internal Social Media Manager and ensure a smooth handover.
Profile
- Independent, creative, and experienced social media professional.
- Understands how to strongly position a premium brand online and translate ideas from concept to execution.
- Extensive relevant experience within social media, content, and/or online marketing, preferably within luxury, fashion, automotive, hospitality, or a similar premium industry.
- Proven track record in growing and developing social media accounts, with concrete examples and results.
- Strong in both strategy and creative concept development.
- Eye for visuals, storytelling, branding, and premium positioning.
- Hands-on and entrepreneurial.
- Experience in managing creative professionals and external partners.
- Thorough knowledge of paid social and performance marketing, and able to substantively manage external advertising specialists and critically assess results.
- Analytical and able to translate reach, engagement, follower growth, and commercial results into concrete optimizations.
- Strong communication skills and able to translate creative ideas into clear briefings and actions.
- Preferably, affinity with exclusive products.
- Can independently take responsibility for the entire social media domain.
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