Do you want to help build an iconic cultural brand? A leading cultural organization belongs to the absolute world top. Annually, they give about 125 concerts on the most important stages at home and abroad. To remain leading, they strive for the highest quality in everything they do, from the way they make music to their communication and branding.
The Marketing, Communication and Sales department aims to strengthen the brand, enlarge its audience base, and allow as many people as possible to experience the power of music. Within this department, the Marketing & Content team is responsible for brand strategy, campaigns, and all content for their channels. As a brand manager, you are the driving force behind the (inter)national brand. In this new role, you will have ample opportunity to further strengthen the brand with a professional team.
You develop and monitor the brand strategy and translate it into creative campaigns, activations, and concrete guidelines for all communications. With your strategic vision and creative energy, you ensure a strong, distinctive, and future-proof brand. You lead the Marketing & Content team and ensure that all brand and marketing activities reinforce each other.
You inspire, coach, focus on quality, and create an environment where professionals feel challenged to get the best out of themselves and achieve common goals with conviction.
What you will do.
- You translate the brand strategy into strong campaigns, inspiring activations, and clear guidelines for all communication expressions.
- You ensure a consistent brand experience in tone of voice, image, and appearance.
- You develop impactful (cross-media) brand campaigns and activations together with your team.
- You work closely with external parties and internal teams and guide them to convert ideas into effective results.
- You ensure clear coherence between brand campaigns, content, propositions, and other marketing activities.
- You evaluate campaigns according to predefined KPIs and adjust where necessary.
- You draw up the annual plan for the Marketing & Content team, including objectives and priorities.
- You coach your team members where necessary and stimulate a creative and open working atmosphere.
Profile
- Minimum of 5 years of experience as a brand manager of a strong brand.
- Experience with developing and executing (inter)national brand campaigns.
- Strategic insight into brand positioning and brand KPIs.
- Hands-on mentality that ensures ideas are not only conceived but also helped to be shaped and implemented in practice.
- Experience in leading multidisciplinary teams.
- Strong analytical skills and the ability to convert data into clear choices.
- Excellent command of the Dutch and English languages.
- Affinity with classical music.
Practical
- A strategic, creative role within a leading cultural organization.
- A dedicated team with ambitious colleagues.
- After one year, there is a possibility of a permanent contract, if the collaboration is mutually satisfactory.
- Room for development, training, and coaching.
- Mobile phone, laptop, home working, and travel expense allowance.
- Opportunity to attend concerts.
How to apply
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