As an Online Marketer at an educational institution, you play an important role in increasing visibility, generating qualified leads, and optimizing the entire customer journey. In a rapidly changing digital landscape, you ensure that the organization is visible in places where parents and students orient themselves, compare, and make choices. You combine strategic insight with a hands-on mentality. You develop and optimize campaigns, analyze results, and translate insights into concrete improvements.
You work closely with colleagues in marketing and educational advisory.
What you will do.
- Develop and execute the online marketing strategy, including SEO, SEA, social advertising, and always-on campaigns
- Increase online visibility and findability via search engines and AI platforms
- Develop a vision on GEO (Generative Engine Optimization) and AI search, and translate this into concrete actions to make the organization visible in answers from ChatGPT, Gemini, and other AI-driven search environments
- Identify new developments in AI, search behavior, and digital marketing and translate these into opportunities
- Optimize and manage the website and webshop, with a focus on user-friendliness, conversion
- Manage online marketing budgets and optimize the deployment of available resources
- Monitor, analyze, and report on campaign performance and funnel results
- Initiate and execute experiments in conversion optimization and lead generation
- Research new online channels and gather customer insights through reviews, research, and data analysis
Profile
We are looking for an online marketer who takes initiative, shows ownership, and identifies opportunities before others do. You are analytically strong, curious about new developments, and enjoy experimenting with innovative digital marketing techniques.
What they ask
- A completed HBO (higher professional education) degree in (online) marketing, commercial economics, or a comparable field
- At least several years of relevant work experience in online marketing
- Experience with SEO, SEA, conversion optimization, and marketing analysis
- Interest in or experience with AI search, GEO (Generative Engine Optimization), and the impact of generative AI on online visibility
- Knowledge of Google Analytics, Google Ads, Tag Manager, and SEO tools
- Excellent command of the Dutch language, both verbally and in writing
- A data-driven and results-oriented way of working
- The ability to independently manage projects and involve stakeholders in your advice
Practical
- Requesting a Certificate of Conduct (VOG) and a reference check are part of the application procedure.
- The organization considers it of great importance for every position that an employee – partly due to working with children/young people and the associated exemplary function – is of impeccable conduct and remains so during employment. To apply, you must be able to provide a valid Certificate of Conduct (VOG) for education at the time of employment and periodically (every three years).
How to apply
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