Digital Marketing & Development

You will be responsible for the marketing and digital communication strategy, in collaboration with the founder. Your mission is to transform development objectives into a concrete, structured, and measurable action plan in the short and medium term.

• Build a complete marketing strategy, transforming a vision into a concrete roadmap with deadlines and priorities.
• Manage social media and acquisition, mastering the Meta Facebook ecosystem and considering complementarity with YouTube.
• Manage the website and conversion, including WordPress for current management, forms, page creation, newsletter automations, and SEO. Identify and resolve page issues.
• Implement email marketing and automation, mastering a CRM/marketing automation solution, creating automated sequences, and adjusting campaigns based on statistics.
• Automate and interconnect tools, with knowledge of Make, Zapier, CRM automations, etc.
• Perform data analysis and steering, using data for decision-making and being comfortable with Google Analytics, Google Search Console, Meta statistics.
• Optimize SEO and visibility, with a good foundation in natural referencing and knowledge of tools like Semrush.
• Daily use of artificial intelligence (AI) tools such as ChatGPT, Claude, and Cowork.
• Participate in content creation such as publications, newsletters, web pages, lead magnets, and presentations.
• Use creation tools like Canva, CapCut, and AI-assisted tools.
• Apply copywriting and marketing psychology to captivate, reassure, and encourage action.

What they ask

• Minimum 3 to 5 years of experience in digital marketing, digital communication, growth marketing, digital project management, or a comparable role.
• Autonomous, organized, and capable of observing, anticipating, proposing, communicating, and implementing actions.
• Ability to think strategically, build, implement, automate, measure results, and improve.
• Good adaptability and creativity.
• Good management of unforeseen events.
• Good writing skills and excellent spelling.
• Trustworthy, stable, and immediately available.
• Open to personal development and that of children.
• Ability to build editorial calendars, campaign plans, and launch schedules.