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Marcom performance analyst

BrusselsHybrid40 hours/week>12months

This project at an organization is looking for an experienced marcom performance analyst who effortlessly translates strategic objectives into measurable KPIs, OKRs, and insights. You will contribute to the further rollout and scaling of marcom initiatives to make decision-making truly data-driven.

What you will do.

  • You will further scale marcom initiatives within the various teams and domains
  • Together with performance analysts, you will define, monitor, and improve strategic KPIs, OKRs, and periodic performance reviews
  • You will perform advanced analyses, measure marketing ROI, campaign effectiveness, and commercial contribution, and translate complex data into concrete advice for leadership
  • You will strengthen data quality, KPI governance, and measurement methodologies
  • Facilitate workshops with stakeholders to challenge results and define improvement trajectories
  • You will work closely with MarTech, Data, and Business teams to automate reporting and stimulate a performance culture

Profile

  • At least 8 years of experience in performance management and marketing analytics
  • Strong knowledge of KPI frameworks, OKRs, executive reporting, ROI measurements, and attribution models
  • Thorough knowledge of Power BI, SQL (for complex data processing) and experience with tools such as Adobe Analytics and Sprinklr
  • Experience with stakeholder management and excellent organizational and communication skills to make an impact at management level
  • Experience in the financial sector is a plus
  • Languages: Good knowledge of Dutch and a (passive) knowledge of French (or vice versa) and operational in English

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