Creative Strategist Concept Creative

This is a freelance collaboration with an event agency, focused on safeguarding and elevating creativity, with a strong focus on the sales and pitch phase. Creativity is one of the key reasons clients choose this agency. The goal is to understand what a client is truly trying to achieve and turn that into a concept that feels fresh, relevant, memorable, and distinctive.

What you will do.

• You will become one of the creative forces behind the most important pitches.
• You will work closely with Sales, Project Management, and Production from the moment a brief comes in.
• You will help turn business objectives into strong creative ideas and challenge the obvious.
• You will ask whether an idea is genuinely distinctive, whether it connects back to the client’s objectives, and whether the full guest journey feels coherent.
• Sometimes you’ll develop the big idea yourself. Sometimes you’ll help a team turn a promising thought into a much stronger concept.
• The goal is to create ideas that make a client think: "This is exactly what we need from both a strategic, commercial, and guest point of view, and we wouldn’t have come up with this ourselves."

Responsibilities.

• Creative direction in pitches:
• Join kick-offs for strategically important pitches.
• Translate client objectives, brand values, and audience insights into creative territories.
• Develop strong event themes, concepts, and creative narratives.
• Create the central “big idea” behind a proposal.
• Challenge teams to move beyond predictable event solutions.
• Make sure concepts are relevant to the brief.
• Turn ideas into experiences:
• Translate a concept into the full guest journey.
• Develop ideas for: opening moments, content formats, entertainment, activations, hospitality, food & beverage, styling, stage moments, awards, networking, surprise moments, digital and interactive experiences.
• Make sure every element supports the overall creative concept.
• Creative storytelling:
• Help structure pitches so the idea unfolds as a compelling story.
• Develop strong creative copy, naming, and headlines.
• Work with designers to turn the creative direction into visually powerful proposals.
• Help Sales present ideas in a way that creates excitement and emotional buy-in.
• Protect the agency's creative standard:
• Review key pitches before they go to clients.
• Challenge concepts that feel generic, expected, or disconnected.
• Build creative principles and frameworks that help the wider team create stronger work.
• Bring new trends, inspiration, formats, and ideas into the agency.
• Help build a culture where creativity is everyone’s responsibility.