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Visible on IKONS todayNewPopular
GelderlandHybrid32 hours/week<3months
Make visible what works with data and help colleagues make better choices.
- Combine analytical and technical knowledge with the ability to make insights understandable and usable.
- Contribute to strengthening data-driven work within a public educational institution.
- Collaborate with target audience teams, data analysts, and online marketing specialists.
- Analyze data from our website, campaigns, and online channels and connect them.
- Provide insight into what happens in the funnel and customer journey.
- Identify trends and deviations and investigate possible causes.
- Ensure that the right data and insights are available and help colleagues interpret and apply them.
- Share insights, advise on data interpretation, and help translate them into concrete actions.
What you will do.
- Analyze online marketing data with marketing specialists and translate it into clear insights and recommendations.
- Identify and share trends, deviations, and data quality issues, investigate possible causes, and advise colleagues on how to translate insights into concrete actions.
- Develop and secure KPI frameworks and measurement plans.
- Build, manage, and improve dashboards and reports in Power BI.
- Further manage and develop our marketing data infrastructure, including GA4 and the marketing data platform in BigQuery.
- Bring together data from different channels.
- Actively contribute to a data-driven approach within Marketing.
- Explore how developments such as AI and new analysis techniques can help us work smarter.
Profile
- Strong analytical skills and comfortable with the technical side of marketing data.
- Identify opportunities and notable developments, curious about the story behind the numbers.
- Enjoy collaborating and involving others in discoveries.
- Ask questions and simplify complex analyses into a clear narrative.
- Good discussion partner for marketing colleagues, enjoys sharing knowledge.
- Bring together insights from different data sources and share them proactively.
What they ask
- Completed HBO or university education and relevant work experience as a marketing data analyst, web analyst, or similar role.
- Extensive experience with analyzing online marketing data and developing BI dashboards (data modeling, measures, and data transformations, preferably in Power BI).
- Good technical knowledge of GA4, BigQuery, and SQL.
- Experience with databases, data models, and/or cloud-based data warehouses.
- Experience with web analytics, KPI structures, measurement plans, tracking, and analyzing online behavior, campaigns, funnels, and conversions.
- Fluent in Dutch, both verbally and in writing.
- Good communication and advisory skills.
Preferences.
- Experience with Google Tag Manager.
- Good verbal and written command of English.
How to apply
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