As a CRM Marketer, you are responsible for translating the CRM strategy into relevant use cases, customer journeys, and life cycle initiatives. You bring together customer needs, data, and business objectives, ensuring that CRM initiatives are developed, executed, and continuously improved in a targeted manner. You apply the CRM strategy across various formulas and contribute to a consistent customer approach throughout the entire life cycle, supported by a single CDP.
Within the team, you collaborate with other CRM marketers and the Customer Insights Analyst, as well as closely with digital marketing specialists from the different formulas and with colleagues from Product, Data, and other commercial teams. You are a strong content-driven discussion partner for Marketing and Category Management, ensuring good alignment with involved stakeholders within the agreed CRM direction.
What you will do.
- Translate the CRM strategy into concrete use cases, customer journeys, and life cycle initiatives, and proactively identify new opportunities based on customer data, insights, and business objectives.
- Translate CRM priorities into a concrete work plan: align marketing priorities with stakeholders, plan and distribute tasks within the CRM team, and monitor progress and dependencies.
- Ensure that CRM initiatives across the various formulas are well-aligned, utilizing the capabilities of the shared CDP and contributing to a consistent customer approach throughout the entire life cycle.
- Advise Marketing and Category Management on target groups, channel deployment, and campaign choices, and ensure good alignment with involved stakeholders based on CRM expertise.
- Design, build, and orchestrate automated cross-channel customer journeys (email, web, app, and paid media) and continuously optimize them based on customer behavior, data, and performance.
- Monitor the quality and effectiveness of CRM execution, actively managing customer value, RFM, life cycle, and leveraging loyalty, as well as KPIs such as conversion, engagement, and CLV.
Profile
- A completed HBO or university education, preferably in Marketing, Business Administration, or a similar field.
- Approximately 4–8 years of experience as a CRM, Lifecycle marketer, or Marketing Automation Specialist (preferably within retail).
- Demonstrable experience with independently conceiving, developing, and optimizing complex customer journeys, and hands-on work with CRM and marketing automation tooling.
- Experience with data-driven marketing and independently managing KPIs such as conversion, engagement, retention, and Customer Lifetime Value (CLV).
- Strong communication skills and stakeholder management combined with a strategic, hands-on, and commercially results-oriented approach.
- Able to independently determine direction and involve stakeholders.
- Structured, strong in planning, and with an eye for detail.
- Curious about new developments in marketing and technology and able to translate these into concrete applications.
- Experience with tools such as Adobe Experience Platform, Tableau, and Google Analytics is a plus.
Practical
- Possibility of working from home.
- Training and career development opportunities within a large retail organization.
- Working on innovative CRM solutions with an impact on millions of customer contact moments.
How to apply
View the full assignment text and application details once your tailored application is ready.
Order a tailored application to view the full assignment and application details.
More context, less searching.
You get enough context to judge whether this job is relevant. The full brief, client details and next steps stay available inside the app.