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North BrabantOn siteHours negotiable<3months
An organization is looking for an experienced professional to train their recruitment team in recruitment marketing. The team is already running recruitment campaigns via Meta and wants to take the next step by learning to better understand, analyze, and optimize their campaigns. The training should be practical, full of examples, cases, and concrete tools that can be applied directly.
What you will do.
- Reading and interpreting Meta campaign data
- Determining which KPIs are truly important and what to focus on
- Optimizing and adjusting campaigns in between
- Target audience segmentation and targeting of passive job seekers
- Analyzing which ads, visuals, and formats perform best
- Understanding the effect of image, colors, and copy on conversion
- A/B testing and learning from campaign results
- Optimizing recruitment funnels and conversion
Profile
- Experienced professional in recruitment marketing
- Specialist with proven experience in training teams
- In-depth knowledge of Meta Ads and campaign management
- Able to provide practical sessions with concrete tools
Practical
- The training is aimed at a recruitment team.
How to apply
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