An event venue is all about experience. It is the welcoming location for (inter)national fairs, congresses, and events. With a brand-new convention center, flexible event halls, a state-of-the-art Auditorium, and top facilities, it offers the perfect setting for every event. Working here means being part of a driven and ambitious team that always strives for the best results, thinks in possibilities, and takes the extra step together to exceed expectations.
The Marketing & Communication team is responsible for developing and further expanding the brand strategy, creating consistent brand expressions, and setting up and executing successful campaigns. This also includes international marketing campaigns for proprietary fairs, where creative ideas and engaging actions contribute to achieving visitor targets.
The Marketing & Communication department also handles publicity around fairs, congresses, and events and continuously ensures that the organization is positively perceived by stakeholders, (potential) customers and visitors, suppliers, and other (in)direct target groups.
What you will do.
- Co-develop and execute online marketing campaigns
- Set up and manage email marketing campaigns around the complete event journey (save the date, registration, reminders, and after-event communication)
- Apply target group segmentations based on established guidelines (visitors, exhibitors, speakers, partners) and personalize content
- Manage and update websites and registration pages within various CMS systems
- Perform performance marketing: implement optimizations of websites and campaigns based on established KPIs (ticket sales, registrations, inquiries/contact requests) and user-friendliness
- Maintain contact with external agencies (briefing objectives, deadlines, and KPIs)
- Monitor results and report findings and improvement proposals to the Online Marketing Manager
Profile
- Completed HBO education (Marketing, Communication, Commercial Economics, or a comparable field), preferably supplemented with relevant online marketing certifications
- 3 to 5 years of experience with online marketing, preferably within the event industry or a commercial environment
- Experience with email marketing, websites, and online registration systems
- Experience collaborating with external agencies
- Relevant knowledge of online marketing tools such as Google Analytics and CMS systems like WordPress. Knowledge of email marketing software like MailChimp or Copernica is a plus
- Affinity with conversion optimization and online lead generation
- Stress-resistant and accustomed to working with deadlines
- Analytical, proactive
- Strong communication skills and a true team player
- Follows relevant developments in the field and is able to respond adequately
- Proficiency in Dutch and English, both written and spoken
Practical
- An attractive salary based on knowledge and experience (salary range € 2,966.16 – € 4,332.96 based on a full-time employment)
- An employment contract for 7 months with the possibility of extension
- A generous pension with Zwitserleven
- 25 vacation days and 13 ADV days
- Flexibility: possibility of working from home
- Personal development through an online learning academy
- Good provisions: laptop, mobile phone, and a mileage allowance of € 0.23 per km (if applicable)
- Vitality & fun: free sports in the in-house gym, discount on sports club via gross salary, lease bike scheme, and access to unique events
- An informal working atmosphere with monthly drinks and enjoyable team days
How to apply
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