Lecturer Social Media & Influencer Marketing

• Prepare and deliver engaging lectures, workshops, and coaching sessions in line with the module handbook, learning outcomes, and assessment brief.
• Translate current fashion-industry practice into clear frameworks, relevant cases, exercises, and hands-on campaign work.
• Help students connect creative choices to target audiences, platform behavior, commercial goals, and measurable outcomes.
• Coach students in campaign strategy, influencer or creator selection, budgeting, forecasting, analysis, and short-form content execution.
• Assess student work consistently and provide clear, constructive, and timely feedback at second-year bachelor level.
• Work closely with the Module Leader and wider lecturer team to maintain academic coherence, avoid unnecessary overlap, and keep the module current.
• Contribute to reliable course administration, including attendance, deadlines, assessment records, and communication with students.
• Create an inclusive, participative learning environment in which students are encouraged to question, test, calculate, and improve their ideas.

What you teach.

• Social media fundamentals: the role of social media in brand building, community, conversion, and commercial growth.
• Platform strategy: how Instagram, TikTok, and YouTube differ in audience behavior, content logic, and campaign potential.
• Influencers and content creators: the distinction between influencer marketing and creator marketing, partnership models, and strategic selection based on brand fit.
• Creative content strategy: a practical three-step framework and the difference between content purpose, content pillars, and content formats.
• Paid social and usage rights: ad formats, influencer-content amplification, licensing, and usage rights.
• Campaign economics: creator and UGC budgets, partnership costs, paid-media budgets, and financial objectives.
• Measurement and optimization: KPIs for reach, engagement, and conversion; campaign analysis; and evidence-based improvement.
• Forecasting and return: potential revenue based on impressions, clicks, conversion rate, and average order value, including ROI calculations.
• Short-form production: a 15-second campaign-video prototype that clearly communicates the chosen strategy.

What they ask

• Strong current professional experience in social media, influencer marketing, creator marketing, paid social, or digital campaign strategy.
• Relevant experience in fashion, premium lifestyle, retail, culture, or another brand-led consumer sector.
• Up-to-date knowledge of Instagram, TikTok, and YouTube, including platform-specific content, paid-media approaches, influencer partnerships, and usage rights.
• Confidence with campaign budgets, creator or UGC fees, KPI setting, ROI calculations, and basic revenue forecasting.
• The ability to make complex commercial and analytical subjects accessible, practical, and engaging for undergraduate students in clear spoken and written English.
• A reliable, collaborative, and well-organized way of working as an independent professional.

Preferences.

• Previous higher-education teaching, coaching, or training experience, including assessment and feedback against defined academic criteria.
• A relevant bachelor’s or master’s degree, or equivalent senior professional expertise.
• Hands-on knowledge of short-form video tools and an active network that can bring contemporary cases or practitioners into the classroom.

• You combine academic structure with live industry practice.
• Your classes are interactive, visual, and commercially grounded.
• You use current cases, ask critical questions, and make students work with both ideas and numbers.
• You set clear expectations, give direct feedback, and encourage students to take ownership of their learning.
• The opportunity to shape the next generation of creative and forward-thinking fashion business professionals.
• Within the agreed module framework, there is space to bring your own expertise, cases, and professional perspective into the classroom.