You will contribute to the next growth phase of a growing brand for modular sofas. The central question is how the sale of sofas will develop in the coming years. We are looking for an experienced, entrepreneurial e-commerce professional who sees opportunities in the combination of online inspiration, smart technology, and personal advice in the showrooms. You will lead a team, make commercial choices, and contribute to further growth.
The brand has a strong foundation with a recognizable brand, an online configurator, and showrooms. The next step is to better connect these components and build a commercial model that can grow with the business.
What you will do. You will be part of the management team and contribute to broader commercial choices based on your expertise in e-commerce and marketing.
- What role does online sales play alongside our showrooms?
- What do we learn from a second location for potential future sites?
- How do we organize marketing, sales, and systems so that growth does not increasingly require manual work?
You are responsible for the online customer journey and the connection with physical sales. You investigate where customers seek inspiration, how they choose a setup and color, and when personal advice helps them further. You translate these insights into a clear direction and concrete improvements. You will first clearly identify the biggest opportunities. Then you will set priorities and build an approach with your team that delivers visible results. This includes working on:
- a stronger connection between online orientation, showroom appointments, quotes
- the development of our e-commerce strategy and online sales
- improvement of the website and online configurator
- marketing that strengthens the brand and demonstrably contributes to sales
- smarter use of customer data, email marketing, and insights from the showrooms
- clear commercial goals and reports
- a workable plan for the team
You will lead the online marketer and content creator, help them grow in their profession, bring focus to their work, and ensure that ideas are converted into good campaigns and customer improvements. You will also manage external specialists for web development, SEO, and advertisements, and monitor the coherence of their work. You will work closely with the Finance & Operations manager to ensure the website, CRM, and online configurator align well with all systems and reports.
Together, you will identify where information is lost or unnecessary manual work arises. You will determine which improvements yield the most commercially and ensure good collaboration between teams and external partners.
Room for new opportunities. AI is seen as an important opportunity. We believe that technology can help customers discover possibilities for their interior, explore configurations, and make choices with more confidence. We are looking for someone who is genuinely curious about this, dares to test ideas, and can assess which applications truly help customers.
Profile
- Entrepreneurial and energized by building
- Sees commercial opportunities but also understands that a good idea only gains value when executed and measured
- Can switch between strategy and practice
- Extensive experience with e-commerce, digital marketing, and commercial growth
- Experience leading a team
- Can clearly brief external partners and evaluate their work
- Combines commercial insight with a feel for brand and customer
- Enjoys working with data and understands how online and physical sales can reinforce each other
- Sees what is organizationally needed for further growth
- Feels at home in a company where initiative is taken and plans are actually implemented
- Experience with Shopify, CRM, and analytics is a plus
- Experience in fashion or interior design is a great advantage
- Curiosity about our customers, our products, and how people choose a sofa is more important
Practical
The assignment can be a permanent position or an interim assignment of six to eight months. For an interim candidate, the main results are: a substantiated commercial course for the online and offline customer journey, insight into the key steps from visitor to buyer, a prioritized improvement agenda, and the implementation of the first improvements. A clear approach for collaboration between marketing, showroom sales, and operations is also expected.
How to apply
View the full assignment text and application details once your tailored application is ready.
Order a tailored application to view the full assignment and application details.
More context, less searching.
You get enough context to judge whether this job is relevant. The full brief, client details and next steps stay available inside the app.