As an Online Social Media Specialist, you develop, optimize, and publish social media content and campaigns. You translate topics into understandable, appealing online communication, thereby strengthening the online presence of a public organization. You combine strategic insight with execution power and work independently on various social media issues.
You are an important sparring partner for communication advisors and other stakeholders, navigating between different interests and needs, and translating these into effective social media approaches. You have a feel for what is happening among target groups and know how to translate their needs into engaging content and effective social media campaigns. You continuously look for opportunities to innovate and strengthen the organization's corporate social media.
What you will do.
- you develop, create, and publish content for the organization's corporate social media channels
- you develop and implement social media campaigns, from concept and target group approach to execution and evaluation
- you advise communication advisors and specialized departments on the strategic use of social media
- you analyze results, identify trends, and translate insights into concrete improvements and new opportunities
- you actively contribute to communication around current events, incidents, and crises and periodically participate in the on-call system.
Profile
We are looking for someone who is not only strong in their field but also knows how to inspire colleagues with new insights, ideas, and working methods. You are an online professional who works independently, takes initiative, and moves easily in a dynamic, political-administrative environment. You are strong in content, have a feel for societal developments, and know how to effectively use social media for different target groups.
What they ask
- minimum HBO (higher professional education) working and thinking level
- three to five years of relevant experience as an online specialist, social media specialist, or content professional, preferably with a government organization or municipality
- experience with publishing social media messages and campaigns via publishing tools (knowledge of Coosto is a plus), and Business/Campaign Managers
- skills in developing visual content with Adobe Creative Cloud and/or Canva
- excellent oral and written command of the Dutch language
- knowledge and experience with platforms such as Instagram, Facebook, LinkedIn, YouTube, X, Bluesky, and other relevant social media channels.
How to apply
View the full assignment text and application details once your tailored application is ready.
Order a tailored application to view the full assignment and application details.
More context, less searching.
You get enough context to judge whether this job is relevant. The full brief, client details and next steps stay available inside the app.