Brand & Proposition Manager

As a Brand & Proposition Manager, you give brands a recognizable face. You ensure that various brands and concepts are logically structured, recognizable in all expressions, and precisely tailored to what customers find important. You appreciate clarity, consistent lines, and collaboration with committed colleagues. You work closely with the team and the business, with short lines of communication and clear choices.

What you will do.

• Determine brand and proposition direction: set the brand course, maintain consistency, and help colleagues make choices that fit the larger narrative.
• Build the brand in practice: ensure that the brand promise is tangible everywhere, in visuals, language, campaigns, and daily communication.
• Develop customer-centric propositions: build proposition lines that are logical for target audiences and help teams understand why something works (or not).
• From idea to activation: translate choices into concrete tools, content, and campaigns that Sales, Marketing, and Digital teams can directly use.
• Collaborate & provide direction: connect teams, contribute ideas, ask questions, and maintain the common thread with commitment and clarity.
• Switch easily between strategy and daily practice.
• Be a sparring partner for managers when testing brand choices.
• Translate brand choices into concrete, applicable brand and proposition directions.