You'll shape how a technology company shows up in the world, from its brand story to how it partners with others. You'll grow awareness, build meaningful partnerships, and bring its mission to life.
At the organization, its mission is to give space back to the cities by creating a seamless experience for drivers with an interconnected European parking network. Its philosophy is to build distinctive products and services that enhance existing resources without generating new ones, all nurtured by an enduring empathy for drivers and partners. Joining this team means you'll be part of a team that's driving change and making a difference in the world.
You’re a creative thinker at heart and a marketeer by trade. You think big but act fast, the kind of person who can zoom out to define direction and zoom in to make it happen. You believe a strong brand can change how people move through cities, and you want to help make that happen. You're bold enough to challenge what's been done, open enough to listen, and driven enough to make progress visible.
You know how to make a limited budget punch above its weight, thinking in smart, creative bursts rather than broad, expensive campaigns. And you already use AI as part of how you work; at the organization, that's not a nice-to-have, it's baked into how things get done.
What you do
Brand execution and campaigns.
- Own brand positioning, strategy and content across every touchpoint, from the app and website to social media, ads, newsletters, parking locations, and partner channels
- Bring a consistent, high-quality look and voice to everything shared
- Create and run brand campaigns that boost aided and unaided awareness, build on distinctive brand attributes, and increase brand recall
- Activate the 1600+ parking locations as brand touchpoints
- Share the story in smart, genuine ways, through content and creative collaborations
PR.
- Identify PR opportunities that fit the organization's story and key moments
- Guide the PR agency to get the most earned media value out of every opportunity
- Make sure PR efforts translate into measurable visibility and credibility for the brand
Go-to-market coordination.
- Own product launch marketing, working with Product, Growth, and Operations to plan and deliver key product launches with proper brand and marketing support
- Bridge brand execution with performance marketing efforts
- Translate campaign plans into clear board-level presentations, and get stakeholders across the business aligned, and convinced, on the direction
Partnership marketing.
- Build and grow co-marketing partnerships with event venues, mobility companies, and other relevant channels, executing campaigns that drive brand awareness and user acquisition
What they ask
- Native/fluent Dutch-speaking + strong English is mandatory
- Solid brand marketing experience, preferably in B2C tech/mobility
- Strong portfolio demonstrating brand campaign development
- Excellent content creation skills: you can write compelling copy and brief designers effectively
- AI-savvy, you use AI tools to work faster and sharpen your thinking, not as a gimmick but as part of how you work
- Excellent project management skills, you keep multiple campaigns, partners, and deadlines moving at once without anything falling through the cracks
- Confident presenting and defending your ideas to senior stakeholders, you don't just report on plans, you make the case for them
- Comfortable in a fast-moving, hands-on environment. You're proactive, resourceful, and collaborative.
- Experience with partnership or co-branding projects
- Experience working with creative agencies, and knowing how to get their best work without overpaying for it
Profile
What is not being looked for:
- Someone focused purely on performance marketing, there is a dedicated team for that.
- Someone looking for a people-management role, this is an individual contributor position.
- Someone who only focuses on strategy, hands-on involvement is required.
- Someone who defaults to traditional big-budget playbooks like TVC-led campaigns with social as an afterthought.
What success looks like.
- Brand shows clear growth in all markets and tracking is in place, brand recognition considerably goes up in all markets.
- Marketing calendar runs smoothly, team knows what's happening when.
- Product launches are prepared on time to be celebrated and communicated properly.
- The new brand identity, voice, and sonic branding are consistently applied across touchpoints, parking locations, app, website, and social, so the organization looks, sounds, and feels the same everywhere.
- By March, social channels reflect the new identity, post consistently, and respond to every comment and DM.
- Multiple low-cost, high-impact campaigns and initiatives are launched that drive fame and new user growth, delivered on time and within budget, with all relevant stakeholders aligned.
- Together with the commercial team, a marketing engine is built that consistently gets the organization retrieved, present at the moment of need, and chosen again, each part covered by the right person, working in sync.
How to apply
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