As a contractor, you will develop a cohesive campaign plan for 2027. This will be based on the organization's programs, marketing plan, brand compass, content strategy, and visual identity. Simultaneously, you will realize a number of campaigns, events, and public activities. You will ensure good cooperation within the organization and with external agencies and cooperation partners. The whole contributes to:
- the three stated ambitions: Talking, Utilizing
- the visibility of the organization
- social agenda setting and activation
- member recruitment and engagement
Key results areas. A cohesive campaign plan 2027:
- a campaign and activity calendar, with the start of the first campaign planned for Q2
- campaign objectives, target groups, approach, planning, budget
- a process for monitoring, evaluation
Brand, public, and activation campaigns:
- You will develop a plan for brand, public, and activation campaigns. Within the assignment period, you will realize a determined number of concrete activities. The basis for this is already in place in the form of a communication plan for the three programs.
Campaign for a social theme:
- A campaign that contributes to visibility, social agenda setting, activation, and member recruitment. You will develop the concept, manage the execution, and monitor the results.
Event for an anniversary:
- As part of a thematic week, you will develop and organize an event for policymakers, doctors, and healthcare professionals around a significant anniversary of relevant legislation. Objectives and results will be defined in the assignment.
What you will do.
- You will translate strategic objectives into briefings and assignments
- You will coordinate cooperation between internal teams and external parties
- You will manage external agencies for results
- You will ensure the execution of the plans
- You will monitor quality, planning, budget
- You will ensure knowledge transfer and safeguarding within the organization
Working method. The assignment has four phases:
- Analysis and planning
- Development of campaign concepts and resources
- Realization of campaigns, events, and quick wins
- Evaluation, reporting
As a contractor, you will work independently, periodically align with the client, and report on progress, results, budget, and risks.
Sought profile. The organization is looking for an experienced independent professional with demonstrable experience in:
- project management and execution of campaigns and events
- activism
- public activation
- direction and management of external agencies
It is, of course, important that you support the mission and objectives of the organization.
Background. The organization advocates for freedom of choice regarding end-of-life decisions. With a large membership, we are an important discussion partner for media, politics, and professionals. We are a leader and connector in making end-of-life choices accessible. As a driver, we actively participate in the social discourse. We safeguard what has already been achieved and exert pressure to expand the possibilities for a dignified, self-chosen end of life.
As an advisor, we help our members and others to utilize the possibilities of current regulations. We also promote awareness of the possibility to manage end-of-life decisions. The three ambitions of our multi-year strategy are contained in three programs: "Talking about end-of-life", "Utilizing and improving existing possibilities", and "Expanding self-determination".
To achieve these ambitions, the organization develops various campaigns, actions, events, and public activities that contribute to social impact and visibility.
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