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Performance Marketer
North HollandHybrid12 hours/week<3months
An organization that builds luxury yachts is looking for a performance marketer to take over campaigns during a leave period. The goal is not only to keep the campaigns running but also to sharpen them.
What you will do.
- You will analyze campaign performance, identify winning variants, and where returns are declining
- You will adjust campaigns in Meta and Google Ads, including structure, budget, bids
- You will create new advertising material in collaboration with a designer
- You will set up creative tests with different hooks, variants
- You will deliver for all channel specifications, including video and vertical formats
- You will monitor frequency and wear-out, and replace creatives in a timely manner
- You will report weekly on the results and plan follow-up actions
What they ask
- Minimum of 2 years of work experience, of which 1-2 years in a comparable role
- Hands-on experience in Meta Ads Manager and Google Ads, with own budget responsibility
- Proven ability to create creatives yourself, rather than just directing them
- Proficiency in the basics of video editing for social formats
- Understanding of conversion paths and the ability to improve lead quality
- A feel for premium brands and an understanding of why understated imagery works better here than a flashy promo
- Proficient with (AI-driven) creative tooling such as Figma Weave (a plus)
Profile
- Creative and analytical simultaneously
- Gains energy from self-initiated tests and data analysis
- Prioritizes independently and takes initiative
Practical
- You will work with an internal marketing team and a designer
- There will be a fixed point of contact and you will interact with external partners
How to apply
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