A dynamic and fast-growing company in the automotive sector, part of an ambitious international group, is looking for a driven Marketing & Communication Manager. The organization is active in Belgium and Luxembourg and guarantees high-quality and customer-oriented service. With a strong focus on quality and customer satisfaction, the goal is to help customers quickly, safely, and satisfactorily.
Collaboration within the international group offers opportunities for continuous growth and service improvement, creating opportunities for personal and professional development. The role focuses on strengthening ambitious growth and expanding market share in Belgium and Luxembourg. Experience in B2C marketing, preferably within retail, FMCG, or another fast-moving environment, and a combination of performance marketing with strong brand and campaign execution is desired.
What you will do.
- You will take the lead in the further development and commercialization of the organization's brand.
- You will translate the business strategy into a powerful B2C marketing approach that strengthens brand awareness, customer activation, and market share, without losing sight of existing B2B strengths.
- You will provide direction, set clear priorities, and ensure that digital, performance, PR & brand, activation, and visibility reinforce each other.
- Digital and performance marketing are key priorities. You will manage campaigns from strategy to execution, oversee the entire performance funnel, and continuously optimize based on data, conversion, and ROI.
- You will purposefully build the organization's positioning, brand identity, and value proposition, translating them into PR and brand initiatives, campaigns, activations, and visibility at relevant touchpoints.
- You will monitor brand consistency and dare to be creative and distinctive to position the brand as a strong alternative in the market.
- You will develop and manage integrated omnichannel campaigns that connect online and offline channels and support the entire customer journey.
- You will take ownership of campaign management and work closely with sales to align commercial objectives, lead generation, and customer activation.
- You will explicitly connect marketing with sales, operations, and service, ensuring that the brand promise is visible and tangible in the field.
- This role is both strategic and distinctly hands-on. You will help determine direction, proactively take ownership of execution, and act decisively when speed or adjustment is needed.
- You will manage the marketing budget, make informed investment choices, and focus sharply on impact, return, and priorities.
- You will develop a scalable marketing model for the own branches and franchisees, with one strong brand identity and sufficient room for local activation.
- You will support partners with concrete marketing tools and ensure consistent brand execution.
- In addition to the strong B2C focus, you will build on the organization's B2B strengths, set up targeted B2B campaigns and events, and support commercial partnerships.
- Within the international group, you will collaborate with shared services and translate group initiatives into the local context.
- You will lead the marketing agenda and report directly to the CEO.
Profile
- Bachelor's or Master's degree in marketing and/or communication.
- At least five years of relevant experience in a broad marketing role.
- Experience in a B2C, retail, FMCG, or other fast-moving environment is a clear asset.
- Combines strategic insight with a distinctly positive hands-on mentality.
- Proactive, entrepreneurial, decisive, and directive.
- Strong, demonstrable expertise in digital and performance marketing.
- Able to set up, manage, and optimize digital campaigns, familiar with data analysis and performance reporting.
- Knows how to shift budgets to the channels and actions that yield the most results.
- Strong sense of brand, communication, and commercialization.
- Knows how to sharply formulate a value proposition and translate it into relevant campaigns, PR, activations, merchandising, and visibility.
- Comfortable in both B2C and B2B marketing and understands the nuances of both worlds.
- Experience with campaign management and utilizing events, activations, and commercial marketing initiatives.
- Budget management is a natural part of marketing management: monitors investments, sets priorities, and focuses on return.
- Moves smoothly between management, sales, operations, service, partner network, and external partners.
- Communicates clearly, involves stakeholders in the vision, and combines persuasiveness with drive, energy, and genuine passion for marketing and growth.
- Fluent in Dutch, French, and English; knowledge of German is an added value.
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