Sales Manager

• Daily commercial management and team performance.
• Report to the Senior Sales Manager and collaborate closely with various departments.
• Commercial leadership: manage the sales team, coach employees, and foster a culture of ownership, collaboration, and results-orientation.
• Execute commercial strategy: translate the established sales and go-to-market strategy into concrete plans, commercial activities, and measurable results.
• Achieve revenue growth: identify opportunities with existing and new clients and ensure a targeted approach to realize revenue objectives.
• Performance management: actively drive commercial KPIs, sales pipeline, forecast reliability, and individual and team performance.
• Client and market development: strengthen relationships with key clients, analyze market developments, and identify new commercial opportunities.
• Improve processes and collaboration: optimize commercial working methods and strengthen cooperation between Sales, Marketing, Product Development, Projects, and Service.

What they ask

• Realize commercial results and strengthen the sales organization.
• Quickly gain insight into current commercial performance and implement targeted improvements.
• The main areas of focus are:
• Grip on the sales pipeline: a current and reliable overview of commercial opportunities, forecasts, and expected revenue.
• Improved commercial performance: active steering on revenue targets, conversion, and leveraging opportunities with existing and new clients.
• Clarity and ownership: clear responsibilities, concrete objectives, and structured follow-up of individual and team performance.
• More efficient sales processes: more structure in account management, lead follow-up, sales planning, and reporting.
• Stronger commercial team: targeted coaching and guidance of employees, so that knowledge, commercial skills, and performance are further developed.
• Better internal collaboration: effective alignment between commercial and operational departments, with attention to client satisfaction and feasibility.
• Priorities and concrete result objectives will be determined at the start of the assignment.

• Experienced sales manager accustomed to managing commercial teams and taking responsibility for results.
• HBO-level education and thinking, preferably in a commercial, technical, or business administration direction.
• Extensive experience in sales management within a technical or B2B environment.
• Demonstrable experience in leading multidisciplinary commercial teams.
• A proven track record in achieving revenue growth and improving commercial performance.
• Strong in sales planning, pipeline management, forecasting, and KPI-driven work.
• Experience in improving commercial processes and guiding teams in a changing organization.
• Affinity with technical services.
• Experience in electronic security, fire safety, or installation technology is a plus.
• You are a firm, approachable, and results-oriented leader who maintains an overview and dares to make clear choices.
• Combines commercial insight with a practical approach and knows how to motivate, coach, and hold employees accountable.
• Easily switches between strategic objectives and daily sales practice.
• Understands what is needed to convert commercial opportunities into results and that successful sales depend on good collaboration between people, processes, and departments.
• Leaves the organization demonstrably stronger.