Community and Events

• The roadmap: Choose the topic, the niche, and the format, and explain why. The outline goes into Notion three to five weeks ahead, signed off by a colleague. Everything the agents build starts from it.
• The speakers: Find them, vet them, and prepare them. Judge whether someone is strong enough on substance and on camera, and run the prep calls.
• Speaker promotion: Ensure every speaker uses a ready-made post, a DM text, and their own registration link.
• Quality control: Check the agents' setup of the Zoom webinar, the HubSpot event and lists, the landing and thank-you pages, the email sequence, and the Canva visuals. A colleague approves the emails.
• LinkedIn: Create the LinkedIn Event and send the invitations.
• Attendance: Collect questions from registrants in advance and line up a bonus for people who join live.
• The day itself: A run-through with panellists, a tech check, and on air, run Zoom and the polls while a colleague hosts. Over time, you can take on part of the hosting.
• Wrap-up: Thank the speakers and check that the outcome page, follow-up lists, and recording emails are done, and that colleagues have their follow-up lists.
• Lead magnet: An agent drafts a resource from the transcript; you get the expert to review it.

Partnerships.

• Co-hosts: Bring in partners who serve the same clients without competing with us, such as software vendors and industry associations.
• Co-host logistics: Manage who emails which list, when, and with which link.
• A full speaker pipeline: Four sessions a month means around 48 speakers a year, so fresh faces matter. Draw on clients, new freelancers, and your own network.

Week to week.

• Review the automated weekly overview in Notion (registrations, show-up rate, attendees, meetings from webinars) and flag anything unusual to a colleague.
• Spot gaps or errors in what the agents produce and get them fixed.
• Check blog posts from an SEO partner against a checklist (answer-first, FAQ schema, internal link, CTA) when the agent flags one as doubtful.
• Monthly: Align with the web developer on forms and SEO fixes, check in with the SEO partner, and plan the next month's sessions, speakers, and partners.
• Now and then: Ask finished clients for Google reviews and case studies, and help experts with requests around webinars and content.

What they ask

• At least 4 years of experience organising and hosting B2B webinars, from topic to follow-up.
• Knowledge of sustainability and ESG (CSRD, SBTi, EcoVadis) well enough to vet a speaker and talk to experts as a peer.
• Knowledge of the market and the people in it. You know who is a good speaker, and you can call them and get a yes.
• Experience building partnerships with organisations that serve the same audience.
• Thinks in roadmaps: which topic, for which niche, when, and why.
• Has a proactive attitude; you take the whole webinar process off the team's plate.
• Enjoys working with AI agents and checks their output with a critical eye.
• Speaks fluent English and Dutch.
• Lives in or near the location.
• This role is probably not for you if you are looking for a junior role or a task list. They want someone who asks why, not only how. And if you would rather build than oversee, this is not the role.

Nice to have.

• Your own network of sustainability speakers.
• Experience with HubSpot and Zoom Webinars.
• Experience building a community.

• Tools you will use: HubSpot, Notion, Zoom, WordPress (with Forminator and Zapier), Canva, Slack, LinkedIn, and Claude.