As a specialist in market, shopper, and category insights, you help colleagues and retail clients make strong commercial choices. You translate data, trends, and shopper behavior into opportunities for assortment, innovation, and category development. You are curious about what drives shoppers in the FMCG market.
What you will do. You will work at the intersection of retail, marketing, and data. You will maintain, collect, analyze, and interpret information from various sources, such as Circana, loyalty card data (SIS), and trend reports. Based on this, you will identify opportunities within categories and help colleagues and clients make strong commercial choices. You will translate insights into clear presentations and concrete recommendations.
You will collaborate closely with sales, product management, product development, and external data and retail partners.
- Analyzes periodic market figures for a team, maps market shares and competitive movements, and translates these insights into concrete recommendations presented during a commercial meeting with the client.
- Examines an assortment for a team, combines market data, customer insights, and trends into clear advice for the upcoming season. Develops this into an inspiring presentation for the client.
- Works on shopper data deep dives, assortment issues, category analyses, inspiration sessions, and client presentations.
Profile
- Completed HBO/WO (higher professional education/university) degree.
- 3–5 years of experience in marketing (FMCG/food/retail is a strong plus).
- Strong analytical skills and ability to explain complex information clearly.
- Comfortable in a dynamic, fast-paced (fresh produce) environment.
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