As an experienced web copywriter, you will work within a digital team dedicated to creating and improving online content. You will be responsible for writing, managing, and optimizing digital content across various channels, in collaboration with internal and external stakeholders. Your objective is to make sometimes complex or technical information understandable, structured, and useful for users, while ensuring its quality and consistency.
What you will do.
- Write, translate, proofread, and optimize various digital content: web pages, news, FAQs, manuals, surveys, alerts, and other information materials.
- Ensure linguistic quality, editorial consistency, and adherence to web writing best practices, including SEO/GEO principles.
- Ensure the accessibility of digital content and documents in accordance with current standards.
- Define information architectures that promote clear, intuitive navigation and a consistent user experience.
- Participate in meetings and workshops to gather needs, advise stakeholders on their content strategy, and support them in structuring information.
- Collaborate with various professionals involved in projects, including webmasters, UX specialists, analysts, developers, and other specialists.
- Write editorial charters, writing guides, CMS user guides, and other reference documents.
- Design communication and presentation materials for different audiences, particularly using common office tools.
- Lead training sessions on web writing, content accessibility, CMS usage, and associated best practices.
- Use generative artificial intelligence tools relevantly, with a critical eye on the content produced.
Profile
- You have confirmed experience as a copywriter, web copywriter, marketing writer, or technical writer.
- You master web writing techniques and know how to transform complex information into clear, accessible, and target audience-adapted content.
- You are comfortable with CMS, technical writing, and MS Office tools.
- You understand the challenges of visibility and content optimization, particularly in terms of SEO/GEO.
- You enjoy interacting with various stakeholders, demonstrate good analytical skills, and can support content projects.
- You have a pedagogical inclination and appreciate leading training sessions or workshops.
- Autonomous, organized, and rigorous, you are capable of managing several files in parallel while working effectively in a team.
- You are curious and proactive, and keep abreast of developments in the field, particularly in web writing, accessibility, user experience, and generative artificial intelligence.
- Knowledge of the public sector or social security is an asset.
- You can work in French and also collaborate in Dutch and English.
How to apply
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